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The B2B Communications Giant You've Never Heard Of
How Sangoma quietly dominates business communications with $87.9M in revenue
In a market dominated by Zoom and Microsoft, there's a quiet giant building the backbone of business communications. Sangoma isn't chasing headlines—it's chasing revenue, and it's winning.
"82% direct traffic means they don't need Google to find them—customers seek them out by name. That's brand power, not SEO."
The Infrastructure Play
Sangoma isn't selling shiny UCaaS features to startups. They're the plumbing for established businesses across all industries. With 246 employees generating $87.9M, their revenue per employee ($357K) rivals enterprise software giants. This isn't a growth-at-all-costs startup—it's a profitable, scaled operation.
The Traffic Paradox
Here's what's fascinating: only 12% of traffic comes from organic search. In a world obsessed with SEO, Sangoma's 82% direct traffic reveals something profound—they're not competing for keywords, they're dominating relationships. Their customers don't search 'business communications' and compare options. They know the Sangoma name and type it directly.
The tech stack tells a story of pragmatic engineering. jQuery and Bootstrap suggest legacy systems that work, while Tailwind and Ant Design show modern UI investments. This isn't a team chasing every trend—they're building what lasts. The HSTS implementation and Google Tag Manager reveal a mature security and analytics approach.
- Revenue per employee: $357K (enterprise software tier)
- Direct traffic dominance: 82% brand-driven visits
- Multi-product strategy: UCaaS, CX, CPaaS under one roof
- Leadership depth: C-suite veterans, not just founders
The Unsexy Billion-Dollar Playbook
Sangoma proves that boring infrastructure businesses with strong brands beat growth hacking every time. They're not building a unicorn—they're building a fortress.
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Why Sangoma - Sangoma Technologies
Why Sangoma is the preferred vendor for business communications across all brands and industries. Offering UCaaS, CX, CPaaS, and more.
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About netfortris.com
Why Sangoma is the preferred vendor for business communications across all brands and industries. Offering UCaaS, CX, CPaaS, and more.
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netfortris.com uses 15 technologies across their website including Leaflet, Mapbox, HSTS, PHP, and more.
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netfortris.com receives approximately 158.0K monthly visitors and ranks #250,347 globally. The website has a bounce rate of 18% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 8:41 on the site.
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