netmatters.co.uk
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Norfolk's Digital Powerhouse
How a regional agency built a £18.6M business without VC funding
In the shadow of Cambridge's tech giants, a 128-person agency in Norfolk is quietly building a £18.6M empire. Netmatters isn't chasing unicorn valuations—it's mastering the art of profitable regional dominance.
"They don't need to be in Shoreditch to build a £18M business—they just need to be better than everyone else in East Anglia."
The Regional Monopoly Strategy
While London agencies burn cash on rent and recruitment, Netmatters dominates Norfolk and Cambridgeshire with surgical precision. Their 95.2% local traffic share isn't accidental—it's a fortress. They've turned geographic focus into competitive moat, offering everything from AI consultancy to telecoms under one roof.
The Full-Stack Trap (And Why They Embrace It)
Most agencies fail by doing everything. Netmatters succeeds because they actually deliver. Their tech stack reveals the truth: jQuery and Bootstrap for speed, Tailwind for modern UI, Vite for performance. This isn't a trendy startup stack—it's a pragmatic toolkit that works. They're not chasing Web3 hype; they're building reliable software that pays the bills.
The Trustpilot score of 3.8/5 tells a nuanced story. It's not the perfect 5.0 of a curated review farm, but it's honest. With 50 reviews, it reflects real client relationships—some brilliant, some challenging. This authenticity matters more than manufactured perfection when you're selling long-term partnerships.
- 128 employees with 45% organic traffic—proving SEO still works for service businesses
- £18.6M revenue without external funding—bootstrapped discipline at scale
- Full-service model (web, software, IT, marketing) that actually works together
- James Gulliver's leadership team has built a machine that doesn't need Silicon Valley validation
The Unsexy Truth About Building a £18.6M Business
Netmatters proves that boring execution beats flashy fundraising. Their 128 employees and 500 monthly branded searches aren't luck—they're the result of a decade of showing up and delivering.
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Digital, Web, IT & Software Agency in Norfolk | Netmatters
Your partner for all things digital in Norfolk & Cambridgeshire, including web design, digital marketing, bespoke software, AI consultancy, IT support & telecoms.
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Reviews (20)
Consistently Excellent Support from Netmatters
We’ve been working with Netmatters for a number of years on our website, SEO, and PPC, and they’ve been fantastic throughout — responsive, professional, and great to work with. Ollie and Courtney especially deserve a shout-out for their consistent support.
Thank you so much for your kind words and continued trust in our team! We’re thrilled to hear you’ve had such a positive experience with our website, SEO, and PPC services. Ollie and Courtney will be delighted to hear your feedback — they take great pride in supporting our clients. It’s been a pleasure working with you over the years, and we look forward to continuing our partnership and helping your business grow. — The Netmatters Team
really happy with our experience with…
really happy with our experience with Netmatters. Very knowledgeable, great staff and well priced. happy to recomend.
Thank you for your wonderful feedback! We’re so pleased to hear you’ve had such a positive experience with our team and found our services both knowledgeable and well priced. Your recommendation means a lot to us — we truly appreciate your support and look forward to continuing to work with you. — The Netmatters Team
Trusted Partner
We first worked with Netmatters when they supported us with a server set up as part of a large transformation project. Having found them to be knowledgeable and easy to work with, also coming in under budget, we started to look at where else they could support. Netmatters are now a partner of choice and I have no hesitation in recommending them.
Thank you for taking the time to share your experience! We’re delighted to hear that our support during your transformation project led to a lasting partnership. It’s fantastic to know you’ve found our team knowledgeable, easy to work with, and cost-effective. We really value your trust in Netmatters and look forward to continuing to support your future projects. — The Netmatters Team
Great service
We've used Netmatters for several years now and always had great service, especially from our main engineer Matt Chapman, knowledgeable, efficient and turns jobs round quickly with no fuss, couldn't ask for more!!
Thank you, Richard! We really appreciate your continued trust in Netmatters over the years. It’s fantastic to hear such positive feedback about Matt Chapman – he’s a real asset to our team. We’re glad to know his efficiency and no-fuss approach continue to support your business effectively.
Great experience with Liam Spence
Great experience with Liam Spence. Very helpful and understands our needs. Response time is always good. Pleasure to deal!
Thanks so much for the kind words, Paul. We’re really pleased to hear Liam has been so helpful and responsive – understanding your needs is always our top priority. We’ll be sure to pass your feedback on to him!
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About netmatters.co.uk
Your partner for all things digital in Norfolk & Cambridgeshire, including web design, digital marketing, bespoke software, AI consultancy, IT support & telecoms.
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netmatters.co.uk uses 13 technologies across their website including Font Awesome, reCAPTCHA, Facebook Pixel, and more.
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Font Awesome
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reCAPTCHA
Advertising
Facebook Pixel
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Google Tag Manager
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Lazy Loading
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Vite
Traffic & Audience
netmatters.co.uk receives approximately 13.1K monthly visitors and ranks #1,869,807 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:56 on the site.
The majority of netmatters.co.uk's traffic comes from undefined, .
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