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Neupulse: The Wearable That's Rewiring Tourette's Control
How a 11-person UK startup is tackling neurological tics with median nerve stimulation
In a market flooded with wellness gadgets, Neupulse is building something that actually matters: a medical-grade wearable that gives people with Tourette's Syndrome the power to suppress their tics. This isn't another step counter—it's a neurological intervention you wear on your wrist.
"Neupulse isn't chasing the wellness crowd—they're building a medical device for a neurological condition that affects 1% of the global population."
The Founder-Led Mission
CEO Paul Cable and his team aren't just selling hardware—they're addressing a massive unmet medical need. With 11 employees generating $2.3M in revenue, they've achieved remarkable efficiency. Their direct traffic (51%) suggests a highly targeted, engaged community that finds them through medical referrals and advocacy groups, not paid ads. This is the hallmark of a mission-driven company solving real problems.
The Traffic Paradox
Here's the fascinating data: Neupulse gets 21.9K monthly visits with 51% direct traffic, yet ranks #1.2M globally. This tells a story of a highly specific, passionate niche. People aren't casually browsing for 'wearable tech'—they're searching for 'nupulse for tourette' (150 monthly searches) and finding Neupulse through medical communities. The 60.5% 'undefined' country traffic suggests they're reaching global Tourette's communities without heavy localization.
The tech stack reveals their priorities: They're using PWA technology, lazy loading, and Google Tag Manager for performance, but also Hotjar for user behavior tracking. This isn't a company that just launched yesterday—they're optimizing for conversion and user experience. The presence of Swiper, Tailwind CSS, and Bootstrap shows a modern, mobile-first approach that's essential for a device that needs to work seamlessly in daily life.
- Median nerve stimulation at the press of a button—no apps, no complexity
- Targeting 1% of the global population with Tourette's Syndrome
- Building a direct-to-patient model with 51% direct traffic
- Medical device regulatory pathway (implied by 'improving lives' messaging)
- Strong social presence across TikTok, YouTube, Instagram for community building
The Bottom Line: Neupulse is a Category Creator, Not a Follower
With $2.3M revenue from just 11 employees, they're proving that focused medical wearables can build sustainable businesses without chasing VC hype. The real test? Whether they can scale from 21.9K monthly visitors to becoming the default solution for Tourette's management globally.
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Neupulse - Improving the lives of people with Tourettes
We are developing a wearable wrist device that delivers median nerve stimulation at the press of a button with the aim to give people control of their tics.
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About neupulse.co
We are developing a wearable wrist device that delivers median nerve stimulation at the press of a button with the aim to give people control of their tics.
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neupulse.co uses 19 technologies across their website including YouTube Embed, Font Awesome, hCaptcha, HSTS, and more.
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hCaptcha, HSTS, reCAPTCHA
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Traffic & Audience
neupulse.co receives approximately 21.9K monthly visitors and ranks #1,260,115 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:32 on the site.
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