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New10: The Dutch Fintech That Quietly Built a $30M Revenue Engine
How a bootstrapped Dutch lending platform is disrupting business financing with speed and data.
While Silicon Valley chases AI hype, New10 is executing a disciplined play in one of Europe's most lucrative markets: business lending. This isn't a startup burning cash for growth; it's a revenue-generating machine that turns loan applications into cash in 15 minutes.
"New10 proves that in fintech, speed isn't just a feature—it's the entire business model."
The 15-Minute Moat
Traditional bank financing takes weeks. New10's 15-minute offer time isn't just a marketing gimmick—it's a structural advantage built on their tech stack (Next.js, Vite, PWA) and automated risk assessment. With 40% of traffic coming from organic search and 51% direct, they've built brand loyalty through sheer execution speed. Their top keyword 'new10' (2,800 monthly searches) shows strong brand recall in a market where trust is everything.
The Revenue Reality Check
At $30.3M revenue with 212 employees, New10 generates ~$143k per employee—a healthy ratio for a lending platform. But here's the catch: their global rank is #693,276, and monthly visits are only 29,037. This suggests two things: either their conversion funnel is incredibly efficient, or they're serving a hyper-niche B2B market where volume is low but deal sizes are massive. The 'kortlopende financiering autovoorraad' (150 monthly searches) keyword confirms they're targeting specific, high-intent business financing needs.
The Trustpilot rating of 3.7/5 with only 1 review is a red flag for a company of this size. Either they're not actively managing their online reputation, or their customer base isn't vocal online. The latter is common in B2B fintech—business owners care more about getting funded than leaving reviews. Still, for a company processing millions in loans, that review count feels suspiciously low.
- Bootstrapped discipline: No funding rounds listed, suggesting profitability or conservative growth
- Tech stack modernity: Next.js, Vite, and PWA show they're not running on legacy banking systems
- Market focus: Dutch-language dominance (94.7% traffic from undefined/likely NL) with 'search fund' as a top keyword indicates sophisticated client targeting
- Team composition: Heavy on operations and risk (4 of 5 key people in ops/risk/compliance), light on growth/marketing
New10 is a stealth fintech giant
While everyone chases unicorn valuations, New10 quietly builds a profitable, scalable lending engine in Europe's core market. For founders and investors, the lesson is clear: sometimes the best fintech plays aren't in Silicon Valley—they're in Amsterdam, executing flawlessly.
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Zakelijke financiering voor ondernemers aanvragen? - New10
Snel online zakelijke financiering voor je bedrijf aanvragen? Bij New10 regel je het eenvoudig. Ontvang binnen 15 minuten een aanbod op maat.
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Geautomatiseerde financieringsdienst…
Geautomatiseerde financieringsdienst van ABN. Als binnen het profiel valt gaat financiering vlot
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About new10.com
Snel online zakelijke financiering voor je bedrijf aanvragen? Bij New10 regel je het eenvoudig. Ontvang binnen 15 minuten een aanbod op maat.
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Technology Stack
new10.com uses 18 technologies across their website including YouTube Embed, HSTS, Sentry, and more.
Video
YouTube Embed
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HSTS
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Sentry
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Storyblok
CDN
unpkg
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Amazon Web Services, AWS CloudFront
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new10.com receives approximately 29.0K monthly visitors and ranks #693,276 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 4:47 on the site.
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