newbasis.com
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The Invisible Backbone of America
How NewBasis quietly builds the infrastructure beneath our feet
While tech startups chase digital disruption, NewBasis manufactures the physical foundation of modern infrastructure. Their composites protect the critical junctions of telecommunications, power, and water systems across America.
"NewBasis doesn't sell to consumers—they're the invisible hands building the world's critical infrastructure."
The B2B Industrial Playbook
NewBasis operates in the unsexy but essential heavy industry sector. With 98 employees generating $21.6M in revenue, they maintain a healthy $220k+ revenue per employee—typical for specialized manufacturers. Their direct traffic (50%) signals strong brand recognition among engineers, contractors, and procurement teams who know exactly what they need.
Search-Driven Discovery
The keyword data reveals a telling pattern: customers search for specific product codes like 'newbasis fca173018t-03e' (290 monthly searches). This isn't impulse buying—it's specification-driven procurement. Engineers and project managers aren't browsing; they're replacing exact parts in existing infrastructure projects.
NewBasis's digital presence reflects their industrial reality. Their LinkedIn profile shows a professional network, while their website uses a tech stack including jQuery and Bootstrap—functional, not flashy. The company's career portal points to ADP's workforce system, indicating they're a serious employer in their niche.
- Specializes in composites for underground enclosures and pull boxes
- Serves telecommunications, electrical, CATV, water, traffic, and lighting sectors
- Maintains stable operations with 26% organic search traffic
- Commands premium pricing for specialized industrial components
The Unsexy Infrastructure Winner
NewBasis proves that in B2B industrial markets, deep specialization beats broad digital reach. Their quiet dominance in composites for critical infrastructure represents a sustainable, defensible business model that thrives on engineering specifications, not viral marketing.
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Open Graph Image
https://www.newbasis.com/wp-content/uploads/2024/12/New-Basis-Logo-2-color-RGB.png
Meta Tags
NewBasis - Composites for Infrastructure - underground enclosures, pull boxes, hand holes
We manufacture pads and below ground enclosures for telecommunications, electrical, CATV, water, traffic, lighting, and industrial applications.
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About newbasis.com
We manufacture pads and below ground enclosures for telecommunications, electrical, CATV, water, traffic, lighting, and industrial applications.
Company Overview
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Technology Stack
newbasis.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
newbasis.com receives approximately 3.3K monthly visitors and ranks #3,987,151 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:16 on the site.
The majority of newbasis.com's traffic comes from .
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