newbe.nl
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NewBe: The Dutch Format Factory
A €10M+ creative studio betting big on multi-platform content
In a media landscape drowning in content, NewBe isn't just producing shows—they're engineering formats for every screen, from Netflix to YouTube. With a lean 62-person team generating $11.4M in revenue, they're proving that focused creativity beats sprawling bureaucracy.
"They don't chase trends—they manufacture them, then hand them off to giants like Netflix."
The Portfolio Powerhouse
NewBe's client roster reads like a streaming service's highlight reel. They produced 'Yolanthe' for Netflix (managed by Rutger Hesteren), 'Woezel & Pip' for family audiences, and are behind the 'Heartbreak High' revival. Their secret? Treating each format as a modular asset that can be adapted across linear TV, VOD, and social platforms. With 42% direct traffic, their brand recognition among Dutch media buyers is unusually high for a mid-sized studio.
The Multi-Platform Playbook
While legacy studios struggle to adapt, NewBe built their tech stack around flexibility. Using Tailwind CSS and PWA capabilities, they maintain a lightweight digital presence that mirrors their agile production model. Their top search terms reveal the strategy: 'Heartbreak High' (43,900 monthly searches) and 'Fitgirls' (18,530 searches) show they target high-engagement, youth-centric content that translates across platforms. The 43% organic search traffic suggests they're not just buying visibility—they're earning it through cultural relevance.
What's striking is their revenue-per-employee ratio: approximately $184,000 per head. That's competitive with much larger production houses, suggesting NewBe has mastered the art of high-value, low-overhead creative work. Their refusal to chase VC funding (N/A in their data) means they're building for sustainability, not growth-at-all-costs.
- Dual-track production: Simultaneously develops for streaming giants and niche online platforms
- Format-first mentality: Creates reusable IP rather than one-off productions
- Dutch market dominance: 100% of traffic from undefined (likely Netherlands), showing deep local penetration
- Lean leadership: Partners like Maurits Spijkerman and Laura Veenema maintain hands-on creative control
The Under-the-Radar Powerhouse
NewBe proves that in media, depth of format expertise beats breadth of distribution—every single time.
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NewBe
NewBe is fully focusing on the creative development and production of formats for all platforms: (S)VOD, linear TV, YouTube, online TV and Cinema. We are a company with a young state of mind, a slightly unconventional approach and a vast determinatio...
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About newbe.nl
NewBe is fully focusing on the creative development and production of formats for all platforms: (S)VOD, linear TV, YouTube, online TV and Cinema. We are a company with a young state of mind, a slightly unconventional approach and a vast determinatio...
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newbe.nl uses 8 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, jQuery
Traffic & Audience
newbe.nl receives approximately 2.4K monthly visitors and ranks #6,729,958 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
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