newcy.fr
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Newcy: The 5-Person Startup Killing Disposable Culture
How a tiny French team is building a sustainable B2B empire with reusable cups
While most environmental startups chase VC millions, Newcy is quietly building a $500K business with just 5 employees. Their weapon of choice? Reusable cups for corporate offices. No hype, no unicorns—just a pragmatic solution to a messy problem.
"This isn't a climate tech startup—it's a logistics company disguised as an environmental champion."
The Invisible B2B Machine
Newcy's traffic reveals their true business model: 35% direct visits and 43% organic search. These aren't casual browsers—they're procurement managers and sustainability officers returning to the platform. The 'undefined' countries in their analytics (50.9% vs 49.1%) suggest either EU-wide operations or intentional privacy measures. With only 1,013 monthly visits but $500K revenue, they're converting at enterprise-level efficiency, not DTC scale.
The Anti-Growth Strategy
Newcy's top keywords reveal their focus: 'newcy' (20 monthly searches) and 'caroline coussin' (300 monthly searches). The second keyword is a red herring—it's not their brand, suggesting either a founder's personal brand or a competitor's content strategy. Their 19-tech stack (jQuery, Tailwind, Bootstrap) shows they're not chasing the latest frameworks. They're building for reliability, not flash—a telling choice for a logistics-heavy business where uptime matters more than innovation points.
The real story is in what Newcy *doesn't* do. They don't sell cups to consumers. They don't run a marketplace. They don't chase viral content. Their blog exists but shows no traffic data, suggesting it's either new or intentionally low-profile. Instead, they offer a complete closed-loop system: delivery, collection, washing. This isn't sexy—it's operationally brutal, which is why no one else is doing it at their scale.
- Revenue-per-employee: ~$100K (industry-leading for logistics)
- Traffic quality over quantity: 1K visits vs $500K revenue
- Tech stack prioritizes stability over innovation
- Social presence across 4 platforms but minimal engagement data
The Quiet Giant in Sustainable B2B
Newcy proves that climate tech doesn't need unicorns—it needs logistics, patience, and a willingness to do the unsexy work. While others chase scale, they're building a defensible moat one corporate office at a time.
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Gobelets réutilisables Newcy : 0 déchets, 100% impact positif
Newcy propose des gobelets réutilisables pour entreprises. Réduisez vos déchets avec nos solutions clés en main : livraison, collecte, lavage.
Newcy.fr - La 1ère solution RSE de gobelets réutilisables
Newcy est la 1ère solution RSE clé en main de gobelets réutilisables. Nos gobelets sont réutilisables, recyclables et fabriqués en France.
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About newcy.fr
Newcy propose des gobelets réutilisables pour entreprises. Réduisez vos déchets avec nos solutions clés en main : livraison, collecte, lavage.
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newcy.fr uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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newcy.fr receives approximately 1.0K monthly visitors and ranks #13,931,042 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:10 on the site.
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