newlynamed.com
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The Name Change Service That's Actually Working
How NewlyNamed turned a bureaucratic nightmare into a $0.9M business with 7 employees
While most startups chase AI hype, NewlyNamed quietly built a $0.9M business solving one of life's most tedious administrative tasks: legal name changes. They're not disrupting the world—they're just making paperwork bearable.
"They're not selling software—they're selling peace of mind, one completed form at a time."
The Wedding Registry Strategy
With 50% direct traffic, NewlyNamed isn't relying on SEO hacks—they've become the default gift for newlyweds. Their blog post 'How to Add NewlyNamed to Your Wedding Registry' reveals a genius distribution play: intercepting couples at their most motivated moment. This isn't B2B SaaS; it's B2C2B—business-to-couple-to-bureaucracy.
The 7-Person Revenue Engine
Seven employees generating $0.9M means ~$128K per employee—remarkably efficient for a service business. But here's the kicker: their tech stack screams 'lean startup' (Vite, PWA, Tailwind) while their trust signals scream 'established institution' (4.6/5 on Trustpilot, 67 reviews). They're running a modern tech stack on what looks like a traditional service business.
Their keyword strategy reveals sophisticated intent targeting. While competitors chase broad 'name change' terms, NewlyNamed owns hyper-specific pain points like 'how to request name change on global entry card' and 'can I fly with maiden name after name change.' These aren't vanity metrics—they're capturing users at the exact moment of bureaucratic paralysis.
- Direct traffic dominance suggests strong word-of-mouth and repeat usage
- Social presence across TikTok, YouTube, and Instagram indicates they're targeting modern couples where they live
- The '4,000+ organizations' promise creates a moat that's expensive to replicate
The Unsexy Billion-Dollar Opportunity
While founders chase AI unicorns, NewlyNamed proves that boring, painful processes with clear ROI are where sustainable businesses are built. Their 7-person team is likely more profitable than most 50-person SaaS startups burning through VC cash.
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http://newlynamed.com/cdn/shop/files/NewlyNamed.png?v=1716090587
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NewlyNamed | #1 Name Change Service for Marriage and Divorce
Make your name change official - secure, fast, and stress-free. Get a complete personalized name change kit, unlimited expert support, and online access to 4,000+ organizations.
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Reviews (20)
They answer the questions that government pages don't address
I reached out to their support team to get clarity on some questions I had, and Steph responded within the hour and answered all of my questions in a concise and articulate manner! Her clarification likely saved me hundreds on not ordering a court ordered name change that I thought I'd need. Thanks again Newly Named for answering the questions that the government pages don't list the answers for!
Irene was such an amazing help
Irene was such an amazing help! I had an error with my checkout and they responded and changed it in less than 24 hours which was such a huge help. Everyone on the team is so kind and the entire process has been seamless and easy.
Irene provided me with the best Customer Service experience
Irene provided me with the best Customer Service experience by helping me resolve my error (accidentally bought kit for myself, but it was meant to be a gift). She offered my options to resolve my issue and once I made my decision, fixed everything immediately. Irene performed exemplary service, I would definitely use newlynamed again!
Five Star support!
Irene at NewlyNamed provided me with fantastic support! She quickly figured out what I needed and gave me simple steps to follow to fix it - as I had just moved after the kit was given to me. She far exceeded my expectations!! Thank you for giving me such a positive experience. I love your product too!
NewlyNamed experience with Irene
I had a great experience with Irene at NewlyNamed! I emailed to get one of my addresses changed and she responded and changed it immediately. So thankful it wasn’t a hard fix or chore to get ahold of someone to help me. I will be gifting a NewlyNamed box to my friends that are getting married soon as well.
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About newlynamed.com
Make your name change official - secure, fast, and stress-free. Get a complete personalized name change kit, unlimited expert support, and online access to 4,000+ organizations.
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Technology Stack
newlynamed.com uses 39 technologies across their website including Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
newlynamed.com receives approximately 75.8K monthly visitors and ranks #407,701 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:27 on the site.
The majority of newlynamed.com's traffic comes from undefined, undefined, .
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