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Newmine: The AI Fix for Retail's $200B Return Problem
How a 32-person team is using AI to stop returns before they happen, not just manage the fallout.
Returns are a $200B+ problem in US retail alone, yet most brands treat them as an unavoidable cost of doing business. Newmine is betting that AI can reverse this trend by diagnosing the root causes of returns and prescribing fixes, not just processing the logistics.
"Newmine isn't building another returns portal—they're building a diagnostic engine to prevent returns from happening in the first place."
The Strategic Pivot
Most returns solutions focus on the logistics of getting products back—reverse logistics, portals, and refunds. Newmine flips the model: their AI analyzes return reasons to identify systemic issues like bad product descriptions, sizing inconsistencies, or quality control failures. It's proactive prevention, not reactive damage control.
The Target Audience
With only 1,437 monthly visits, Newmine isn't playing the traffic game. They're targeting enterprise retailers with serious return volume—brands where a 2% reduction in returns translates to eight figures in saved revenue. The search data reveals their ICP: queries like 'chief returns officer' and specific retailer return policies signal they're engaging with enterprise decision-makers, not SMBs.
The team's composition tells the story: a Chief Product Officer and CTO alongside a VP of Marketing suggests a product-first company building deep technical moats. With 63% organic traffic, they're likely relying on thought leadership and direct outreach rather than paid acquisition—a classic enterprise sales motion.
- Zero VC funding disclosed—likely bootstrapped or revenue-funded, giving them unusual control in a capital-intensive space
- LinkedIn and Twitter presence suggests they're building community around the 'Chief Returns Officer' role they're effectively creating
- Tech stack (jQuery, Bootstrap) hints at a pragmatic, function-over-form approach—spending cycles on AI, not frontend flash
The Verdict: High Risk, High Reward
Newmine is betting that retailers will pay for prevention, not just logistics. With a lean team and revenue-focused model, they're either quietly building a category-defining company or destined to be acquired for their IP. The market is huge—the question is whether they can scale the sales motion to match.
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Newmine | Reducing Returns for Brands and Retailers
Using AI to reduce merchandise returns by determining why customers return merchandise and prescribing actions to keep product returns from happening again.
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About newmine.com
Using AI to reduce merchandise returns by determining why customers return merchandise and prescribing actions to keep product returns from happening again.
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newmine.com uses 15 technologies across their website including HSTS, jsDelivr, Cloudflare, and more.
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newmine.com receives approximately 1.4K monthly visitors and ranks #10,489,882 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:47 on the site.
The majority of newmine.com's traffic comes from .
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