newpeople.nl
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Newpeople: The AI & Digital Talent Gatekeeper
Why this Amsterdam firm dominates niche executive search in a noisy market.
In a sea of generic recruiters, Newpeople isn't playing the volume game; they are curating the elite leadership for Europe's digital transformation. With just 33 employees generating $4.6M in revenue, they aren't a staffing agency—they are a strategic partner for the C-suite.
"Their traffic is low, but their average deal size is likely high. They are the definition of a high-touch boutique, not a volume play."
Niche Dominance in a Crowded Field
While competitors chase generalist roles, Newpeople has carved out a defensible moat in 'Executive Search & Interim Solutions' for digital and AI leadership. Their top organic keyword is 'cto' (117k volume), signaling they hunt for technical leadership, not just warm bodies. The strategy is clear: own the high-value, hard-to-fill roles that drive revenue.
The Efficiency Paradox
Newpeople operates with a lean digital footprint. With only 1,528 monthly visits and a global rank of #9.5M, they rely on direct traffic (43%) and referrals rather than SEO spam. This suggests a mature, referral-based business model where brand reputation outweighs search volume. They don't need millions of visitors; they need the right few.
The tech stack reveals a modern, no-nonsense approach. They utilize Tailwind CSS and Cloudflare for speed and security, avoiding bloat. However, the reliance on jQuery suggests legacy code in parts of their stack, a common trait in established firms that prioritize functionality over constant frontend rewrites.
- Revenue Efficiency: $140k revenue per employee indicates high-value placements.
- Traffic Quality: 43% organic search traffic suggests strong intent-based discovery.
- Leadership Depth: A dedicated 'Interim Solutions' director (Tyno Koelewijn) separates them from transactional recruiters.
The Quiet Giant of Dutch Tech Recruiting
Newpeople proves that in B2B services, revenue quality beats traffic quantity every time.
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Newpeople | Executive Search & Interim Solutions
Newpeople vindt leiders voor digitale transformatie en AI via Executive search en Interim solutions, in Amsterdam en daarbuiten.
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About newpeople.nl
Newpeople vindt leiders voor digitale transformatie en AI via Executive search en Interim solutions, in Amsterdam en daarbuiten.
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newpeople.nl uses 18 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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newpeople.nl receives approximately 1.5K monthly visitors and ranks #9,548,282 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.
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