news5cleveland.com
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News 5 Cleveland: Scripps' Local News Powerhouse
How a legacy broadcaster built a 2M monthly visit digital fortress in Ohio's competitive media market
In the fragmented landscape of digital news, News5Cleveland.com isn't just surviving—it's dominating. With over 2 million monthly visits and a 60% direct traffic share, this Scripps-owned station has cracked the code on local loyalty in an era where most legacy media is bleeding audience.
"They're not fighting for attention—they've already earned it. 60% of visitors come directly, bypassing search algorithms entirely."
The Unbreakable Local Bond
News5Cleveland's 2M monthly visits aren't accidental—they're built on 152 employees creating hyper-local content that Google can't replicate. When Ohio weather turns dangerous or school closings hit 118K monthly searches, users don't search—they go straight to News5Cleveland.com. This is the moat that pure digital players can't cross: trust earned through decades of TV broadcasting.
The SEO Fortress
Their backlink profile of 536,604 URLs is staggering for a regional station. They rank for 'cleveland weather' (64K monthly searches) and 'school closings' (118K searches)—terms that national publishers would kill for. Yet only 31% of traffic comes from organic search. Why? Because their direct traffic dominance means they're not competing for clicks—they own the destination.
The tech stack reveals their hybrid approach: Tailwind CSS and Bootstrap for speed, Google Analytics for tracking, but no heavy CMS bloat. They're built for performance, not features. The 152-person team operates like a lean digital startup within a broadcast giant—Danita Harris and her colleagues aren't just anchors; they're content engines fueling a 24/7 digital machine.
- Direct traffic moat: 60% bypass search entirely
- Weather dominance: Ranks for 64K+ monthly 'cleveland weather' searches
- Emergency authority: Owns the 'school closings' category (118K searches)
- Scripps backing: $34.3M revenue fuels aggressive digital investment
The Local News Blueprint
News5Cleveland proves that in the digital age, geographic specificity isn't a limitation—it's a competitive advantage. Their secret isn't flashy tech; it's earning the right to be the first click when Ohio wakes up.
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https://ewscripps.brightspotcdn.com/dims4/default/8f4754d/2147483647/strip/true/crop/1280x672+0+24/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2Fe6%2F00%2Feacef3f34588b4dc8440b456fd33%2Fdefault.png
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News 5 Cleveland WEWS
News 5 Cleveland brings you Cleveland news, weather, traffic and sports from the Cleveland metro area and across Ohio on WEWS and News5Cleveland.com
News 5 Cleveland
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About news5cleveland.com
News 5 Cleveland brings you Cleveland news, weather, traffic and sports from the Cleveland metro area and across Ohio on WEWS and News5Cleveland.com
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news5cleveland.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
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news5cleveland.com receives approximately 2.0M monthly visitors and ranks #37,943 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:30 on the site.
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