newsafe.se
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Newsafe: Sweden's Silent Security Giant
A 61-person, $9.6M revenue security firm flying under the radar.
In the crowded world of B2B security, most companies scream for attention. Newsafe operates in silence, delivering a $9.6M revenue stream with just 61 employees—a lean, specialized machine in a fragmented Swedish market.
"Newsafe isn't chasing scale; they're engineering margin through spetskompetens (specialized expertise)."
The Human Infrastructure
With Lars Ekdahl in sales and Daniel Jakobsson managing Stockholm operations, Newsafe has built a distributed team of specialists. The roster includes dedicated larmtekniker (alarm technicians) and låstekniker (lock technicians), proving they prioritize technical depth over generic sales capacity.
The Traffic Paradox
Despite a global rank of #4.7M and only 4,059 monthly visits, Newsafe generates $9.6M in revenue. This is the classic B2B inverse: low web traffic, high contract value. Their top keywords reveal a disconnected search strategy, ranking for irrelevant terms like 'kidsbrandstore' (6,020 volume) while their own brand 'newsafe sweden ab' gets just 50 searches.
The tech stack reveals a modern but conservative approach. They leverage Tailwind CSS and Bootstrap for frontend agility, Google Analytics for tracking, and Cloudflare for security. However, the reliance on jQuery suggests legacy codebases persist alongside modern frameworks—a common reality in industrial B2B.
- Revenue per employee: ~$157,000 (efficient for industrial services)
- Traffic disconnect: 19% organic vs. irrelevant keyword portfolio
- Service focus: Physical security (alarms, CCTV, access control) over cybersecurity
- Geographic footprint: Stockholm-centric with national reach
The Unsexy Billion-Dollar Playbook
Newsafe proves that in B2B security, technical specialization beats digital presence. Their $9.6M revenue with 61 people is a blueprint for founders: solve physical problems with deep expertise, and the market will find you—directly.
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Open Graph Image
https://newsafe.se/wp-content/uploads/2021/04/og_image_newsafe.jpg
Meta Tags
Newsafe - Framtidens säkerhetsföretag
Newsafe är en oberoende säkerhetsleverantör som erbjuder spetskompetens inom inbrottslarm, brand- & talat utrymningslarm, passersystem, lås & CCTV.
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About newsafe.se
Newsafe är en oberoende säkerhetsleverantör som erbjuder spetskompetens inom inbrottslarm, brand- & talat utrymningslarm, passersystem, lås & CCTV.
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Technology Stack
newsafe.se uses 13 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Traffic & Audience
newsafe.se receives approximately 4.1K monthly visitors and ranks #4,752,672 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:17 on the site.
The majority of newsafe.se's traffic comes from .
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This page provides publicly available information about newsafe.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit newsafe.se directly at https://newsafe.se.