When you land on nexair.com, you're greeted with a Cloudflare security screen—a stark contrast to the industrial behemoth it represents. This isn't a startup; it's a 927-employee, $35M revenue industrial gas company that's been quietly building a regional empire while most tech analysts focus on flashy SaaS unicorns.

"In industrial B2B, 50% organic traffic isn't just a metric—it's a sign of brand dominance when your competitors are still buying ads."

The tech stack tells its own story: Tailwind CSS for lightweight efficiency, Cloudflare for security (explaining that landing page), and Cloudflare Turnstile for bot protection. No fancy React frameworks or expensive martech—just pragmatic, reliable tools. This is a company that spends its engineering budget on industrial equipment, not landing page animations.

• 927 employees generating $35M revenue = ~$37K per employee (low-margin industrial model)
• 50% organic traffic suggests zero paid acquisition—pure brand and SEO moat
• Direct traffic (38%) indicates strong customer retention and repeat business
• Top keywords reveal educational intent, not just transactional searches