nexgrill.com
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Nexgrill: The Quiet Giant of the Backyard
How a mid-market grill manufacturer quietly commands $20M in revenue with a 1.7-star rating.
In the cutthroat world of outdoor cooking, Nexgrill operates with a paradox: massive scale paired with abysmal customer sentiment. While Traeger and Weber dominate the narrative, Nexgrill quietly powers the grilling experience for millions of Americans—often under private label or through big-box retail dominance.
"Nexgrill proves that in hardware, volume and velocity often trump brand love."
The Invisible B2B Behemoth
With only 80 employees generating $20M in revenue, Nexgrill achieves a staggering $250K revenue per employee. This lean operation suggests a heavy reliance on manufacturing efficiency and likely private-label contracts. The traffic data reveals a brand that is searched for by name (1,740 monthly 'nexgrill' searches) but rarely evangelized. They are the OEM engine behind the grill you bought at Costco, not the aspirational brand you post on Instagram.
The SEO Moat of Specificity
Nexgrill's keyword strategy is a masterclass in long-tail dominance. They rank for hyper-specific model numbers like '720-0830x' (280 volume) and 'nexgrill daytona' (510 volume). This isn't accidental—it's the result of capturing the 'replacement part' and 'manual lookup' traffic. By owning the model-specific search queries, they create a captive audience for accessories and repairs, a high-margin revenue stream that generic brands miss entirely.
The Trustpilot score of 1.7/5 from 22 reviews is a glaring red flag for a company of this size. In the hardware world, this usually signals one of two things: a product that is 'good enough' for the price point, or a support system that crumbles under volume. For investors and acquirers, this represents the single biggest risk and opportunity. Fixing the customer experience at this scale could unlock exponential value, but it requires a cultural shift that 80-person manufacturing teams rarely prioritize.
- Revenue-per-employee ratio ($250K) indicates extreme operational efficiency or heavy reliance on automation.
- Traffic is dominated by branded searches, suggesting high brand awareness but low acquisition efficiency.
- The tech stack (jQuery, Bootstrap) hints at a legacy infrastructure that may struggle with modern e-commerce conversion rates.
The Acquisition Target Hiding in Plain Sight
Nexgrill is a manufacturing asset with a broken customer layer. The right PE firm could strip the backend, rebuild the frontend, and triple the valuation.
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BBQ Grills and Accessories – Nexgrill - Everyone's Invited
Let’s get to grilling! Discover the latest in gas, charcoal, pellet, portable, smart grills, flat-top griddles, fryers, and pizza ovens.
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Reviews (20)
Nexgrill 4 burner
I purchased a Nexgrill 4 burner BBQ from Costco. It was delivered within the timescale promised, all parts were present, and so long as you take time, assembly is pretty straightforward. All burners fired first time. Very happy with my purchase.
The barbecue gets extremely hot and the…
The barbecue gets extremely hot and the way that it is engineered inside catches a lot of grease in different spots, even using aluminium foil sheet we can’t stop it from lighting on fire quite ferociously so now we’ve got to the point we don’t cook lamb or sausages on it at all and if we cook chicken, it’s on low only. I will be selling this very soon for very cheap and buying a Webber Family.
Hi Joel, we’re sorry to hear about the issues you’re experiencing with grease buildup and flare-ups. We understand how frustrating that can be and appreciate you bringing this to our attention. One important note—using aluminum foil inside the grill can actually increase grease fires by trapping heat and causing grease to ignite more easily. We recommend regularly cleaning the grease traps and drip areas and using a grill mat or drip pan designed for your model to help reduce flare-ups. If you’d like, our support team can review your grill setup to see if adjustments or replacement parts might improve your experience. Please call us at 1-800-913-8999, we’re here to help. Thank you for your feedback.
Improvement is needed.
This company is getting (2) stars only because our food is always grilled evenly. The main problem with their grills is that they are too top heavy. Every time I go out to the grill after heavy winds, my grill is on the ground. I have even attempted to chain the grill around a tree and it still tips over. The framing and tubes are almost paper thin. Although our grill works……it looks like it was beat up in a boxing ring.
There is no customer service, just more marketing
I bought a Nexgrill stainless steel Evolution 5 burner plus side. Its a pretty fine little grill, but 2 of the burners don't ignite. Which is why we got rid of the old one. It came with a card "Don't return to the store, call customer service" So we did. Repeatedly. Short story, there is no customer service. Its been redirected to marketing and you get signed up for all the marketing lists, product offers, and grills you can purchase to replace the 1 month old, defective unit that you got. My best advice: if you get a defective unit, toss the card and bring it right back to the store for replacement. its the only chance you have to get it right
Piece of junk
Piece of junk. Rusted first week and they do not want to refund. BUYER BEWARE
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About nexgrill.com
Let’s get to grilling! Discover the latest in gas, charcoal, pellet, portable, smart grills, flat-top griddles, fryers, and pizza ovens.
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nexgrill.com uses 28 technologies across their website including Vimeo, hCaptcha, HSTS, Sentry, and more.
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hCaptcha, HSTS, reCAPTCHA
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Traffic & Audience
nexgrill.com receives approximately 30.9K monthly visitors and ranks #912,956 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:51 on the site.
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