In a logistics world obsessed with AI-driven disruption, Nexterus is playing a different game entirely. They aren't a flashy tech startup—they're a 48-person, $11.7M operation leaning on seven decades of institutional knowledge to optimize supply chains the old-fashioned way: with human expertise.

"They aren't disrupting logistics—they're mastering the fundamentals while everyone else chases the next shiny algorithm."

The tech stack tells a story of pragmatism, not innovation. Tailwind CSS, Bootstrap, Zendesk—these are tools for building functional websites, not bleeding-edge platforms. They're not spending VC money on a proprietary tech stack; they're investing in people and processes. The absence of funding rounds is telling: this is a profitable, self-sustaining business that doesn't need to chase growth at all costs.

• 70+ years of experience is their primary marketing asset—leveraged in every headline
• Educational SEO strategy targets early-stage buyers researching logistics terminology
• High-touch model: $243k revenue per employee suggests premium consulting, not low-margin freight forwarding