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Nexxt: The Silent Giant of Niche Recruitment
How a 50+ site network commands 85% direct traffic in a crowded market
In a world dominated by Indeed and LinkedIn, Nexxt operates in the shadows, quietly dominating niche career sites. They've built an 85% direct-traffic empire with just 88 employees, proving that in recruitment, specialization beats scale.
"They don't compete with the giants—they bypass them entirely by owning the long tail of niche job markets."
The Niche Network Effect
Nexxt's secret weapon isn't one platform—it's 50+ niche career sites. While competitors fight for general job seekers, Nexxt owns verticals where competition is thinner and intent is higher. This isn't a job board; it's a job board ecosystem.
The Direct Traffic Anomaly
85% direct traffic is unheard of in this space. Most job sites rely heavily on SEO (30-50% organic). Nexxt's traffic comes from users who type 'nexxt.com' directly—proof of a sticky, habitual platform. This isn't accidental; it's engineered brand loyalty.
The numbers tell a fascinating story: 8% organic search traffic suggests they're not playing the SEO game. Instead, they've built a direct-to-candidate pipeline that bypasses Google entirely. Their top keyword? 'nexxt' with 5,070 monthly searches—brand search that competitors would kill for.
- 50+ niche sites create a moat: competitors can't replicate the network effect
- Direct traffic dominance means lower CAC and higher margins
- Minimal organic reliance reduces dependency on algorithm changes
- HubSpot integration suggests sophisticated lead nurturing
The Silent Acquirer
Nexxt isn't just a recruitment tool—it's a holding company for career sites, and with 85% direct traffic, they're buying attention at scale without paying for it.
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Start hiring with Nexxt | Find the right talent via the tactics needed to reach them
Nexxt, an HR technology company, makes finding the perfect candidates easier through the use of multichannel marketing across more than 50 niche career sites.
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About nexxt.com
Nexxt, an HR technology company, makes finding the perfect candidates easier through the use of multichannel marketing across more than 50 niche career sites.
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nexxt.com uses 13 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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nexxt.com receives approximately 674.6K monthly visitors and ranks #53,673 globally. The website has a bounce rate of 48% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 42:38 on the site.
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