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ngrok: The Universal Gateway for the AI Era
From local tunneling to a $20M+ revenue API infrastructure powerhouse.
For years, ngrok was the developer's secret weapon for exposing local servers to the internet—a simple command line tool that 'just worked.' Today, it has evolved into a $20M+ revenue infrastructure behemoth, redefining itself as the 'Universal Gateway' for the age of AI and multi-cloud complexity.
"ngrok isn't just exposing ports anymore; they are becoming the de facto control plane for ingress, egress, and AI API orchestration."
The Pivot to Enterprise Infrastructure
With 1.7 million monthly visits and a global rank of ~25,000, ngrok has successfully transitioned from a hobbyist tool to an enterprise staple. Their traffic profile is telling: nearly half of all visits (45%) are direct, indicating a highly loyal user base that types 'ngrok' into the browser bar rather than searching for it. This is the hallmark of a sticky product.
The AI Gateway Play
The headline 'One gateway for every AI model' signals a massive strategic shift. As AI agents and LLMs proliferate, managing outbound traffic, rate limits, and security for disparate AI APIs becomes a nightmare. ngrok is positioning its Universal Gateway as the single pane of glass to manage this chaos, unifying Kubernetes ingress, multi-cluster load balancing, and webhook delivery under one roof.
Despite a modest 2.8/5 rating on Trustpilot (based on only 7 reviews), ngrok's dominance in the developer tooling space is undeniable. The SEO data reveals their moat: they own 424,000 monthly searches for their brand name alone. Even common misspellings like 'ngrock' and 'ngork' drive thousands of visitors to their site—a testament to their ubiquity in the developer workflow.
- Revenue Scale: Hitting $20.3M with just 75 employees suggests extreme efficiency and high gross margins typical of infrastructure software.
- Traffic Quality: A 45/45 split between organic and direct traffic indicates strong brand equity and word-of-mouth growth.
- Tech Stack: Built on modern, lightweight technologies (Tailwind, jQuery, Goober) prioritizing speed and developer experience over bloated frameworks.
The Invisible Infrastructure Layer
ngrok is betting that as software becomes more distributed (and AI-driven), the networking layer must become invisible. At $20M+ revenue, that bet is paying off.
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ngrok | API Gateway, Kubernetes Ingress, Webhook Gateway
ngrok simplifies app delivery by unifying API gateway, Kubernetes ingress, multi-cluster load balancing and more with ngrok's Universal Gateway.
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Reviews (7)
Amazing company we have been using them…
Amazing company we have been using them to connect our pve back end to utilize convoypanel with a secure ssh allowing a bridge off to all clients to easily and securely access their SSH via our site. ( we had hiccups where we were originally charged for 4 endpoints but was sorted out do to a issue on backend and them being kind enough to resolve the issue ) highly suggest using them if you want a secure means of tunneling SSH or more. Oh did i mention they offer OIDC and more OwO
Thanks for all your services!
Thanks for all your services!
overprised shit working
overprised shit working
Their support is a joke
Their support is a joke, first of all they only have one email id to contact support, in that if you send an email that will take anywhere between 7-10 days, if you have anything important running, ngrok is not the one to pick, even if you wait for that long they dont give a damn, when i had an issue i clearly documented everything that they need to solve the issue but what i got in return is along the lines of "can be fixed but i wont help you because you said we are late". i will proceed to complain on consumer forums about this. i did not pay for pro subscription to get talked down.
Sadly a poor experience
Billing is a nightmare. I kept getting billed tunnels I had no idea where they came from. No ability to restrict tunnels set-up, so expect unexpected items in your monthly bills. Only way to stop the extra costs is to delete and even that's broken. Extend past the free tier at your peril.
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About ngrok.com
ngrok simplifies app delivery by unifying API gateway, Kubernetes ingress, multi-cluster load balancing and more with ngrok's Universal Gateway.
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ngrok.com uses 19 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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ngrok.com receives approximately 1.8M monthly visitors and ranks #25,663 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 3:39 on the site.
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