niche.com
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Niche.com: The Unlikely Data Giant of Education
How 7M monthly visits and 5.4M backlinks built a $115M empire on school rankings
Niche.com isn't just another ranking site—it's the data-driven oracle for American education, commanding 7.1M monthly visits while most competitors fight for scraps. In a world of vague college guides, Niche has weaponized specificity, turning school rankings into a $115M revenue engine.
"Niche doesn't just rank colleges—it ranks everything from kindergarten districts to niche neighborhoods, creating an SEO moat so deep competitors can't see the bottom."
The SEO Juggernaut Strategy
With 69% organic traffic and 5.4M backlinks, Niche has mastered the long-tail game. Their top keyword 'niche' gets 241K searches monthly, but the real magic is in 'niche college rankings' (7.3K) and 'niche scholarships' (7.1K). They're not chasing broad terms—they're owning hyper-specific queries that convert.
The Data Moat
Niche's 5.4M backlinks aren't accidental—they're earned through proprietary data that schools and parents can't get elsewhere. While competitors aggregate public data, Niche surveys millions of students and parents, creating unique datasets that fuel their rankings. This data flywheel makes their content indispensable and unreplicable.
The company's structure reveals its priorities: 651 employees focused on data collection, software engineering, and revenue enablement. Key leaders like Vivan Shah (Engineering Manager) and Sabrina Aravena (Software Engineering in Test) signal heavy investment in platform stability—critical when 23% of traffic is direct, meaning users are coming back daily.
- Traffic dominance: 7.1M visits/month with 87.7% US concentration
- SEO mastery: 5.4M backlinks vs. 69% organic traffic reliance
- Revenue efficiency: $115M revenue on $44.3M funding
- User loyalty: 23% direct traffic indicates strong brand recall
The Unsexy Goldmine
Niche proves that in education tech, data moats beat flash. While others chase edtech hype, Niche quietly built a $115M empire on the unsexy foundation of accurate rankings and proprietary survey data. The 2/5 Trustpilot rating? That's the cost of being the definitive source—everyone has an opinion about their alma mater.
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Reviews (11)
Great Photo's
Great Photo's brilliant photographer (Mat) who was polite and very professional. Would have not hesitation in recommending him.
I’m not a person that gets excited…
I’m not a person that gets excited about things but...I had a birthday cake and a bar of chocolate from here, it was absolutely amazing! I’m a hard person to please but I won’t go elsewhere for cake or chocolate again weather it be for myself or as a gift, Absolutely fantastic!
I have gone here several times to read…
I have gone here several times to read about various places and am not sure how exactly they come up with ratings. I looked up the place I live and found some important things missing. When I tried to leave an honest and accurate appraisal of the area, which is not especially good, it would not allow me to do this. I don’t think they really allow truthful depicting. I also tried to contact to tell them of error constantly coming up when trying to leave review, and no contact could be made. After reading about several places I am very familiar with, I am under the impression that they don’t want an honest, and negative assessment of a location.
Scholarship "matches" stink
I created a profile to find scholarships I qualified for. Even after completing my profile, my list of "matched" scholarships was full of scholarships I clearly didn't qualify for.
I wrote a true review of Peoria…
I wrote a true review of Peoria heights, how bad the water is, how screwed the elected leaders are, and it was removed. They don’t do honest, they want fluff.
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About niche.com
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Technology Stack
niche.com uses 3 technologies across their website including Google Fonts, HSTS, Bootstrap.
Fonts
Google Fonts
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HSTS
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Bootstrap
Traffic & Audience
niche.com receives approximately 7.2M monthly visitors and ranks #8,003 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:02 on the site.
The majority of niche.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about niche.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit niche.com directly at https://niche.com.