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Nimble: The CRM That Outsmarted Giants
How a 76-person team built a $10M revenue engine by focusing on the small business sweet spot
In a market dominated by Salesforce and HubSpot, Nimble carved out a $10.6M revenue stream by solving one problem better than anyone else: making CRM actually usable for small businesses. With just 76 employees and $12M in funding, they've built a product that 98,345 monthly users can't stop searching for.
"Nimble didn't win by being the biggest—they won by being the simplest."
The Small Business Whisperer
Nimble's traffic tells a revealing story: 52% comes directly to their site. These aren't cold leads—they're users who've heard the name, tried alternatives, and come back. The keyword 'nimble' alone drives 49,980 monthly searches, while 'nimble crm' adds another 870. This isn't accidental brand recognition; it's earned loyalty in a space where churn is the default.
The Efficiency Playbook
With 37% organic search traffic and a tech stack built on WordPress, Tailwind CSS, and Vite, Nimble operates with ruthless efficiency. They're not burning cash on enterprise sales teams or fancy martech—they're letting product-market fit do the heavy lifting. The $12M funding round wasn't a massive Series A; it was strategic fuel for a company that already knew how to generate revenue.
The leadership team is a masterclass in focused execution. CEO Jon Ferrara (previously of GoldMine) understands that small businesses don't want complexity—they want relationships. Chief Architect Michael Korbakov and Product Director Sergey Shvets have built something that scales without enterprise bloat, while Joseph Kelly's product marketing ensures the message lands in a crowded market.
- Direct traffic dominance (52%) signals strong brand recall in a B2B SaaS world where most competitors rely on paid acquisition
- The 'nimble' keyword alone accounts for 51% of their top search volume—proof of brand-first thinking
- Trustpilot score of 3.8/5 with only 2 reviews suggests they're not playing the review game, focusing instead on product-driven growth
The Quiet Giant Killer
Nimble proves that in a crowded SaaS market, you don't need to outspend competitors—you need to outserve a specific audience. Their $10M revenue on 76 employees isn't just efficient; it's a blueprint for sustainable B2B growth.
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Reviews (2)
Affordable CRM that enables salespeople (for real)
Nimble CRM is a sales tool I have been using for years. Their easy to use interface is built to help salespeople become better. The integrations with Google and Microsoft tools mean my CRM is automatically updated even if I am interacting on my iPhone through Gmail. The ability to have multiple deal types and sales funnels as well as custom workflows means the CRM adapts to my business processes not the other way around. Lastly... it's super affordable in comparison to other CRMs that have the same feature set.
Great CRM for all type of businesses
I had the chance to use Nimble for several projects and the results were always outstanding. My key features: - Nimble Prospector Extension for Chrome - All the Social Media info in one click - Kreed Score Integrations - The flexible setup for reports
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About nimble.com
Company Overview
Technology Stack
nimble.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Traffic & Audience
nimble.com receives approximately 98.3K monthly visitors and ranks #365,132 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:08 on the site.
The majority of nimble.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nimble.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nimble.com directly at https://nimble.com.