ninenorth.org
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NineNorth: Hyper-Local Media Powerhouse
How a 23-person studio dominates nine Minnesota suburbs with $3.3M in revenue.
In an era of digital fragmentation, NineNorth isn't chasing global virality—it's dominating nine specific zip codes. This isn't just video production; it's civic infrastructure, monetized.
"They aren't selling content; they are selling community cohesion—and the local government is the customer."
The Community-First Moat
NineNorth operates as the de facto media arm for the north suburban Minneapolis corridor. With 47% of traffic coming directly, they've bypassed the algorithm lottery entirely. Their audience isn't passive scrollers; they are engaged citizens looking for local governance, school board updates, and hyper-local events like 'Ice Castles MN' and 'New Brighton' festivals.
The Revenue Reality
At $3.3M in revenue with 23 employees, NineNorth is a lean operation. That's roughly $143k revenue per employee—a healthy ratio for a media non-profit hybrid. However, their global rank of #4.8M reveals a harsh truth: they have zero intent to scale nationally. Their SEO strategy is purely local, ranking for high-volume terms like 'Ramsey County' (6,540 monthly searches) rather than competing for broad media keywords.
The tech stack tells a story of pragmatic efficiency. They leverage jQuery and Bootstrap—technologies often dismissed as 'legacy' by Silicon Valley elites—but for a site serving local government and seniors, reliability trumps bleeding-edge frameworks. Cloudflare and Google Analytics ensure uptime and data collection without the bloat of enterprise stacks.
- Hyper-local SEO dominance: Ranking for 'Ramsey County' and 'New Brighten' ensures they capture intent at the source.
- Direct traffic reliance: 47% direct traffic proves a strong brand identity within the nine cities.
- Cross-platform distribution: Active on Twitter, YouTube, Facebook, LinkedIn, and Instagram, meeting citizens where they are.
The Anti-Startup Media Model
NineNorth proves that you don't need to scale to infinity to build a sustainable, high-impact business. Sometimes, owning your backyard is enough.
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Meta Tags
Nine North - Video Production Studio Focused On Community First
Video and digital media production in order to educate and engage our citizens of our nine north suburban cities of Minnesota is our focus.
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About ninenorth.org
Video and digital media production in order to educate and engage our citizens of our nine north suburban cities of Minnesota is our focus.
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ninenorth.org uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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cdnjs
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Cloudflare
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ninenorth.org receives approximately 3.4K monthly visitors and ranks #4,866,458 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:28 on the site.
The majority of ninenorth.org's traffic comes from .
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