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NiSource: The Invisible Infrastructure Giant
How a 6,282-person utility serves 4M customers with a surprisingly modern tech stack
NiSource isn't a consumer tech darling—it's the invisible backbone powering nearly 4 million homes across six states. With $4.7B in revenue and a tech stack that includes Vue.js and Angular, this utility giant is quietly modernizing critical infrastructure while flying under the radar of most tech analysts.
"NiSource proves that the most valuable infrastructure isn't the flashiest—it's the one that never fails."
The Utility Tech Paradox
NiSource operates in an industry where reliability trumps innovation, yet their tech stack reveals a surprising modernity. They're running Vue.js, Angular, and Tailwind CSS—technologies more common in startups than utilities. This isn't just about keeping lights on; it's about building a digital foundation for the energy transition. Their 32% organic search traffic shows they're not just a passive infrastructure provider—they're actively building a digital presence.
The Career Engine
With 'nisource careers' generating 260 monthly searches and 'columbia gas jobs' driving 700, NiSource isn't just a utility—it's a regional career powerhouse. The company's 59% direct traffic suggests strong brand recognition in its operating territories. This isn't a company people stumble upon; it's a destination for engineering talent in the Midwest. Their social presence across Twitter, LinkedIn, and Facebook shows a multi-channel approach to both customer service and talent acquisition.
The most telling metric? 59% direct traffic. In an age of algorithmic discovery, NiSource's audience isn't finding them through SEO tricks—they're typing 'nisource.com' directly. This speaks to deep customer relationships and essential service dependency. When your utility bill comes from the same company you search for, you've built something defensible.
- Dual-brand strategy (NIPSCO, Columbia Gas) creates regional loyalty while maintaining corporate scale
- Heavy engineering talent concentration with managers like Brian Moeller overseeing pipeline safety
- Modern tech stack adoption signals digital transformation beyond traditional utility operations
- Investor relations focus with dedicated leadership (Michael Weisenburger) suggests transparency priorities
The Unsexy Tech Infrastructure Play
NiSource proves that boring businesses with modern tech stacks and essential services create more durable value than most 'innovative' startups
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Home - NiSource
Welcome to NiSource. We serve nearly four million natural gas and electric customers across six states under our NiSource, NIPSCO and Columbia Gas brands.
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About nisource.com
Welcome to NiSource. We serve nearly four million natural gas and electric customers across six states under our NiSource, NIPSCO and Columbia Gas brands.
Company Overview
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Technology Stack
nisource.com uses 9 technologies across their website including Font Awesome, FullStory, Google Tag Manager, DaisyUI, and more.
Fonts
Font Awesome
Analytics & Marketing
FullStory, Google Tag Manager
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Frontend Frameworks
Angular, Vue.js
Traffic & Audience
nisource.com receives approximately 21.8K monthly visitors and ranks #1,228,276 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:27 on the site.
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This page provides publicly available information about nisource.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nisource.com directly at https://nisource.com.