njbiz.com
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NJBIZ: The Power Broker of New Jersey
How a regional business journal dominates its niche with 96K monthly visitors
In a media landscape dominated by national giants, NJBIZ proves that hyper-local dominance is the ultimate business moat. This isn't just news—it's the operating system for New Jersey's C-suite, delivering a 24/7 pulse on the state's $700B economy.
"With 55% direct traffic, NJBIZ isn't just a website—it's a daily habit for New Jersey's business elite."
The Audience That Matters
NJBIZ's secret weapon isn't its 73 employees—it's its readership. When 55% of traffic comes directly (not through search or social), it signals a deeply embedded brand. These aren't casual browsers; they're decision-makers checking their daily briefing. The 36% organic search traffic shows they capture intent when it matters most, ranking for high-value queries like 'nj transit' and 'metlife stadium' alongside their own brand.
The Monetization Playbook
At $7.5M revenue with 73 employees, NJBIZ operates at ~$103K revenue per head—a lean operation for media. Their model is classic B2B media: print subscriptions, digital ads, and high-margin events. The 'Most Powerful Businesses of 2025' list (320 monthly searches) isn't just journalism—it's a lead generation engine for sales teams and a networking catalyst. Every event is a monetization event.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a team prioritizing speed over flash. They're not building bleeding-edge platforms; they're delivering news fast. The presence of Priority Hints and Lazy Loading shows they understand that in news, milliseconds matter for retention. This is infrastructure built for reliability, not experimentation.
- Dominates New Jersey's business conversation with 87.8% local traffic concentration
- Leverages print-digital hybrid model where weekly print edition drives premium subscriptions
- Turns data (like 'Most Powerful Businesses') into recurring annual revenue events
- Maintains editorial credibility with veteran staff like Jeffrey Kanige (Chief Editor)
The Regional Power Play
NJBIZ proves that in media, depth beats breadth. While others chase clicks, they're building an indispensable utility for New Jersey's $700B economy—where every story, event, and list drives both revenue and influence.
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NJBIZ
New Jersey's leading business journal, providing 24/7 business news coverage, a weekly print edition, and multiple daily e-newsletters.
NJBIZ, New Jersey’s leading business journal, provides 24/7 business news coverage and events honoring top business professionals.
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About njbiz.com
New Jersey's leading business journal, providing 24/7 business news coverage, a weekly print edition, and multiple daily e-newsletters.
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Technology Stack
njbiz.com uses 23 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
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UserWay
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Traffic & Audience
njbiz.com receives approximately 96.4K monthly visitors and ranks #440,596 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:29 on the site.
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