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PowerGPOnline: Njevity's 20-Year ERP Play
A small Microsoft Dynamics partner with a big legacy product and a strange keyword strategy.
Njevity isn't chasing the latest AI hype; they are betting on a 20-year-old legacy ERP system. They are the architects of PowerGPOnline, a cloud-hosted version of Microsoft Dynamics GP, and they are growing quietly while their traffic data tells a very confusing story.
"Njevity is a high-touch consultancy disguised as a SaaS company, running a legacy product in a cloud wrapper."
The Product-Led Legacy
Founded roughly two decades ago, Njevity has pivoted from general Microsoft Dynamics consulting to a specific, sticky niche: hosting Dynamics GP. Their flagship product, PowerGPOnline, allows legacy GP users to move to the cloud without a full rewrite. It's a defensive moat—once you're in their ecosystem, you stay.
The Traffic Paradox
With only 2,396 monthly visits, Njevity's traffic is shockingly low for a $2.8M revenue company. However, 64% of traffic is direct—indicating a highly loyal, repeat customer base or a sales team driving offline leads. The real anomaly is their top keywords: they rank for 'Microsoft Print to PDF' and 'how to move a window that is off screen.' This suggests their blog is accidentally capturing generic Windows troubleshooting queries rather than ERP buyers.
The disconnect between their product focus (B2B ERP) and their SEO performance (B2C tech support) highlights a missed opportunity. They are capturing volume, but not the right volume. A company with $2.8M in revenue and 28 employees shouldn't be ranking for 'how to move a window'—they should be dominating 'cloud Dynamics GP' keywords.
- Legacy Retention Strategy: They monetize the long tail of Dynamics GP users who refuse to migrate to newer Microsoft products.
- High-Touch Service Model: With 28 employees and $2.8M revenue, they operate at ~$100k revenue per head—a classic consultancy metric.
- SEO Misalignment: Their top organic keywords reveal a content strategy that attracts general tech help seekers, not enterprise buyers.
The Quiet Legacy Machine
Njevity is a profitable, niche player surviving on a loyal customer base and a legacy product moat, not on growth hacking or SEO.
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Njevity - Microsoft Dynamics Partner in Colorado - Dynamics GP and CRM
Njevity is your trusted Microsoft Dynamics Partner. Creators of PowerGPOnline, Njevity has 20 years of expertise in curating ERP experiences.
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About njevity.com
Njevity is your trusted Microsoft Dynamics Partner. Creators of PowerGPOnline, Njevity has 20 years of expertise in curating ERP experiences.
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njevity.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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njevity.com receives approximately 2.4K monthly visitors and ranks #6,891,621 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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