nkd.com
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NKD: The German E-Commerce Juggernaut
How a 221-person team generates $55M in revenue and 900k monthly visits
While Silicon Valley chases AI unicorns, NKD quietly dominates Germany's discount fashion market with a lean team of 221 and $55M in revenue. This isn't a startup—it's a profit machine.
"NKD proves you don't need 1,000 engineers to build a massive e-commerce business—you need ruthless operational focus."
The Power of Brand Moat
With 46,710 monthly searches for just 'nkd' and 49% direct traffic, NKD has built an incredible brand moat. Customers aren't discovering them—they're searching for them. This is the difference between a transactional business and a destination brand.
Capital Efficiency Masterclass
NKD generates $250K+ revenue per employee with zero disclosed funding. Compare this to VC-backed startups burning millions for growth. Their 37% organic traffic and 83,608 backlinks show a decade of SEO discipline, not paid acquisition hacks.
The tech stack tells a story of pragmatism over hype. jQuery and Bootstrap might be 'old school,' but they work. PWA implementation and lazy loading show modern performance thinking. They're using Zendesk for customer service and Trustpilot for social proof—6,146 reviews at 4/5 stars.
- Trustpilot rating of 4/5 with 6,146 reviews proves operational excellence at scale
- Kauf auf Rechnung (buy now, pay later) removes friction for their demographic
- 83,608 backlinks from 15+ years of consistent content and SEO investment
The Unsexy Billion-Dollar Playbook
NKD is building a generational retail business while startups chase hype cycles. Their secret? Solve real problems for real customers, then do it consistently for 20 years.
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5 keywordsHow is Nkd's SEO?
Open Graph Image
https://www.nkd.com/static/version1768932851/frontend/Creativestyle/theme-nkd/de_DE/images/logo.svg
Meta Tags
Online shoppen bei NKD | Jeden Tag ein gutes Gefühl | NKD
Eintauchen in die Welt günstiger Mode im NKD Online Shop. Jetzt sparen! Kauf auf Rechnung. Diverse Zahlungsmethoden. Trusted Shops Gütesiegel. Gratis Filiallieferung.
Online shoppen bei NKD | Jeden Tag ein gutes Gefühl
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NKD
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Reviews (10)
Great bottle, Great Employees
I’ve been using my NKD bottle for the past five years and couldn’t be happier with it. It gives me peace of mind knowing I can safely drink water from rivers and other sources while hiking, thanks to the built-in filter. I also received compliments on its stylish design wherever I go, and I’m always glad to explain how the filter works — making almost any water source safe to drink. Most recently, I received a faulty bottle, and Emily went above and beyond to help me. The customer service was excellent, and her support truly reflects the company’s care and diligence. I’m very happy to recommend the bottle, the company, and the team behind it. Thank you, Emily!
Brilliant company
Excellent products, First class customer service and fast delivery
Super Service
Super Service
The waxing course was very useful and I…
The waxing course was very useful and I really enjoyed it. Chanese was lovely and very calming
I ordered something for myself from NKD…
I ordered something for myself from NKD & it got to me faster than I was thinking that it was going to get here. Thank you
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About nkd.com
Eintauchen in die Welt günstiger Mode im NKD Online Shop. Jetzt sparen! Kauf auf Rechnung. Diverse Zahlungsmethoden. Trusted Shops Gütesiegel. Gratis Filiallieferung.
Company Overview
nkd.com Social Media
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Technology Stack
nkd.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
Advertising
Microsoft Ads
Customer Support
Zendesk
E-commerce & Payments
Braintree, Magento
Traffic & Audience
nkd.com receives approximately 905.2K monthly visitors and ranks #42,415 globally. The website has a bounce rate of 31% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 2:58 on the site.
The majority of nkd.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nkd.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nkd.com directly at https://nkd.com.