nninc.com
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NN, Inc.: The Industrial Giant You've Never Heard Of
A $486M manufacturer with a confusing digital footprint and a massive offline footprint
NN, Inc. is a $486 million industrial manufacturer that most people have never heard of—and their website traffic confirms it. Despite operating 22 facilities across 9 countries with 1,232 employees, their digital presence tells a story of a company still figuring out how to translate industrial scale into online relevance.
"Their website gets less traffic than a mid-sized food blog, yet they manufacture critical components for the world's most complex machines."
The Industrial Identity Crisis
NN, Inc. operates in the shadows of heavy industry—precision metal components, power solutions, and complex assemblies. Their 19,361 monthly visits are dominated by 46% direct traffic, suggesting a customer base that either knows them already or can't find them. The 38% organic search traffic reveals a stark reality: for a $486M company, they're virtually invisible in search results. Their top keyword 'nn' gets 264,840 monthly searches, but almost none of it converts to their site.
The Traffic Paradox
Here's the contradiction: NN, Inc. has 1,232 employees and operates globally, but their web traffic is smaller than a single-person e-commerce store. Their top countries are literally undefined in the data—suggesting either tracking issues or a truly fragmented global audience. The 60.3% traffic from 'undefined' locations is more telling than any metric: this is a company whose digital analytics are as opaque as their industrial processes.
Their tech stack reveals a company caught between eras. WordPress and PHP power the site, but they've layered on modern frameworks like Tailwind CSS and Ant Design. jQuery still lingers—code that's older than their 2015 funding round. It's a digital Frankenstein's monster: part legacy system, part modern framework, all held together with enough jQuery to power a 2010 startup.
- 22 global facilities manufacturing precision components for automotive, medical, and aerospace
- CEO Harold Bevis leads the company through its second act after 2015 restructuring
- Power Solutions division generates $100M+ annually with 800+ employees
- Website built on WordPress but uses enterprise-grade Ant Design components
The B2B Blind Spot
NN, Inc. proves that in industrial manufacturing, relationships still matter more than search rankings
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Open Graph Image
https://www.nninc.com/wp-content/uploads/2024/02/opengraph-share-image.jpg
Meta Tags
Homepage | NN, Inc.
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Technology Stack
nninc.com uses 10 technologies across their website including Vimeo, Adobe Fonts, PHP, and more.
Video
Vimeo
Fonts
Adobe Fonts
Programming Languages
PHP
CMS
WordPress
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
nninc.com receives approximately 19.4K monthly visitors and ranks #1,179,114 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of nninc.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nninc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nninc.com directly at https://nninc.com.