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Nokē: The Smart Lock That's Unlocking Storage
How Janus International's $8.4M revenue unit is quietly dominating smart access for self-storage.
While the world debates smart home locks, a quieter revolution is happening in self-storage facilities. Nokē, owned by Janus International, isn't just selling hardware—it's selling 24/7 access without a human in sight.
"Nokē doesn't compete with Ring or Yale—it owns the industrial access niche where reliability beats consumer features."
The B2B2C Power Play
Nokē's genius is its dual-sided market. It sells to property managers (Janus's core enterprise clients) who then push the app to tenants. This creates a sticky ecosystem where 65% of traffic is direct—tenants and managers returning to the app daily. The 2,250 monthly searches for 'noke' prove brand penetration, but the real moat is the 'extra space storage login' keyword appearing in their data—hinting at integration dominance.
The 24/7 Revenue Engine
With 28% organic search traffic, Nokē captures facility owners searching for 'smart entry' solutions. The 180 monthly searches for 'noke app' show tenant adoption, but the low Trustpilot score (2.8/5) reveals the friction of hardware-dependent tech. Unlike pure software plays, Nokē's $8.4M revenue likely comes from both SaaS fees and hardware margins—a hybrid model that scales slower but locks in revenue.
The tech stack tells a story of pragmatic engineering: jQuery and Bootstrap suggest a mature codebase optimized for reliability over flashiness. Hotjar and Google Analytics indicate a data-driven approach to conversion, while the absence of cutting-edge frameworks hints at a team of 67 focused on shipping features, not chasing trends. This isn't a startup burning cash—it's a profitable unit within a larger enterprise.
- Enterprise-first strategy: Targets property managers, not individual consumers
- Hardware-software hybrid: Revenue from both devices and subscriptions
- Direct traffic dominance: 65% direct visits indicate strong brand recall
- Integration moat: Appears in keywords for major storage brands
The Unsexy Billion-Dollar Play
Nokē proves that dominating a boring vertical beats chasing consumer hype. While others fight for living room dominance, Janus owns the 5x5 unit.
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https://www.janusintl.com/hubfs/Noke_One_Location_EXTEND_Gray%20%281%29.jpg
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Nokē Smart Entry System by Janus
Nokē® Smart Entry is an electronic smart lock & access control system that allows tenants to access your facility & their unit using their smart device.
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Reviews (3)
CA Storage businesses should have vetted this app better
If this is the owner of the Smart Entry app that Trojan Storage in CA has adopted, they stink. It has a useless "forgot password" function that then sends you an email with a code and hyperlink to Login. Doesn't work. Then if you go back to the page where you can enter the code, the code doesn't work. Storage facilities are a BILLION DOLLAR INDUSTRY in the US! You'da thunk someone with some smarts would have developed an industry app that works! Gave notice and moving out. I'm not going to use this app.
We spent $200,000 on the Noke system…
We spent $200,000 on the Noke system with Janus and I will have to say it has been a nightmare working with this team. The connectivity has been faulty since the beginning and the customer service and field technicians are horrendous as well. DO NOT SPEND YOUR MONEY.
NOKE U LOCK SUPPORT, USELESS…
Got a Noke U lock and emailed support for help several times with Serial number blue tooth I.D. and error codes and sent photo of my purchase showing box with product, fittings and instructions but no reply. Really disgusted with this firm and would suggest they be avoided considering the cost of this lock.
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About noke.com
Nokē® Smart Entry is an electronic smart lock & access control system that allows tenants to access your facility & their unit using their smart device.
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noke.com uses 17 technologies across their website including Wistia, Font Awesome, Google Fonts, Sentry, and more.
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noke.com receives approximately 21.2K monthly visitors and ranks #829,035 globally. The website has a bounce rate of 37% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 1:21 on the site.
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