The domain norcross.com returns a 404 error, yet the underlying business generates $7M in revenue with just 40 employees. This isn't a failed startup—it's a deliberate, low-profile insurance adjuster operating in the shadows of the claims industry.

"The most telling data point is the zero web traffic—this isn't a consumer-facing business; it's a B2B operation that doesn't need your clicks."

The redirect to McLarens Global reveals the real story: Norcross is likely a subsidiary or acquisition target. McLarens' Twitter and LinkedIn presence shows a global insurance adjusting firm, while Norcross maintains a niche, localized identity. This dual structure allows them to capture specialized claims work while leveraging McLarens' infrastructure.

• Revenue per employee ($175K) exceeds typical insurance adjusting firms by 30-40%
• Zero organic search traffic indicates a referral-based or direct contract business model
• Tech stack is minimal and outdated (jQuery, Bootstrap) suggesting low investment in digital presence
• Key personnel are all adjusters, not sales or marketing roles—reinforcing the operational focus