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Norhart: The Tech-Enabled Real Estate Builder
How a 125-person team is disrupting Minnesota's rental market with vertical integration
Norhart isn't just another property manager—they're a vertically integrated real estate technology company that designs, builds, and rents luxury apartments across the Minneapolis metro. With 125 employees generating $18.8M in revenue, they're proving that owning the entire stack beats being a middleman.
"Norhart's 56% direct traffic proves they've built a brand that renters seek out by name—not just another listing on Zillow."
The Vertical Integration Play
Most property companies rent other people's buildings. Norhart designs and builds theirs from scratch. This control over the entire lifecycle—design, construction, and operations—means better margins, consistent quality, and a defensible moat. Their 36 Trustpilot reviews at 4.7/5 suggest the approach is resonating.
Search-Driven Growth Strategy
Their keyword strategy reveals a sophisticated local SEO playbook. Ranking for 'minnesota blaine' (1,200 monthly searches) and branded terms like 'springwood apartments' (580) and 'norhart garage' (320) shows they're capturing high-intent renters. The 28% organic search traffic is solid for a regional player, but the 56% direct traffic is the real story—it means repeat customers and strong word-of-mouth.
The tech stack tells the story of a modern proptech company: Tailwind CSS, Vite, PWA, and analytics everywhere (Google Analytics, Hotjar, LinkedIn Insight Tag). They're not just building apartments—they're building a digital-first rental experience. The presence of Hotjar suggests they're obsessively optimizing user journeys, while the LinkedIn Insight Tag points to B2B recruitment and partnership plays.
- CEO Mike Kaeding leads a 125-person team with $18.8M revenue—$150k revenue per employee is lean for real estate
- Their social presence (Facebook, LinkedIn, Instagram) is active but modest—room to scale brand awareness
- Top keywords show they're winning on specific property names, not generic 'apartments for rent' searches
- PWA implementation signals mobile-first thinking for a demographic that rents on phones
The Real Estate Tech Blueprint
Norhart proves that vertical integration + digital-first branding can build a defensible regional empire. For founders: this is how you beat Zillow—don't list on their platform, build your own.
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Apartments For Rent In Forest Lake, Blaine, and Oakdale, MN | Norhart
Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.
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Norhart Invest
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Reviews (20)
Great Investment Opportunity!
These people are putting investment power back into the hands of the common man. Essentially, they are giving normal lower net worth individuals access to investment opportunities that usually only the higher net worth individuals have access to! And on top of that, they somewhat shield user investments with their own assets. 10/10 would recommend!
So far so good
So far so good. My money is earning interest and they are earning my trust. If my current two investments go well and I withdrawal my funds with no issues, I'm going for the 5 yr 10%. Thank you!
We are so glad to have you as an investor!
Best investment experience!
The You Tube Video was very informative! Enough info to give a brief overview to help me determine that I wanted to invest money here. Signing up with Norhart Invest was so easy. The verification process took literally just a couple of minutes. Will definitely invest more money in the future!
We are glad to hear it! We are excited to have you as an investor.
Love the rates
I just signed up, but I love the rates
We are glad to hear it. Thanks for investing!
Norhart Invest
Higher APY than my current bank CDs. The sign up process with Norhart was very easy and convenient. I would difinitely recommend for investors looking for better rates and help people make better homes.
Thanks Jason! We are glad to have you as an investor!
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About norhart.com
Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.
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Technology Stack
norhart.com uses 17 technologies across their website including Ghost, Amazon Web Services, AWS CloudFront, LinkedIn Insight Tag, Facebook Pixel, and more.
CMS
Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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LinkedIn Insight Tag, Facebook Pixel
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Hotjar, Google Tag Manager, Google Analytics
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Web Standards
Twitter Cards, PWA
Traffic & Audience
norhart.com receives approximately 6.6K monthly visitors and ranks #2,754,553 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:22 on the site.
The majority of norhart.com's traffic comes from .
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This page provides publicly available information about norhart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit norhart.com directly at https://norhart.com.