9:41
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norhart.com

17 technologies
VerifiedGrowingVisit6.6K/mo$19M12517 Tech25 Leads
Deep Dive

Norhart: The Tech-Enabled Real Estate Builder

How a 125-person team is disrupting Minnesota's rental market with vertical integration

Norhart isn't just another property manager—they're a vertically integrated real estate technology company that designs, builds, and rents luxury apartments across the Minneapolis metro. With 125 employees generating $18.8M in revenue, they're proving that owning the entire stack beats being a middleman.

$18.8M
annual revenue
125
employees
56%
direct traffic dominance
4.7/5
trustpilot rating

"Norhart's 56% direct traffic proves they've built a brand that renters seek out by name—not just another listing on Zillow."

The Vertical Integration Play

Most property companies rent other people's buildings. Norhart designs and builds theirs from scratch. This control over the entire lifecycle—design, construction, and operations—means better margins, consistent quality, and a defensible moat. Their 36 Trustpilot reviews at 4.7/5 suggest the approach is resonating.

Search-Driven Growth Strategy

Their keyword strategy reveals a sophisticated local SEO playbook. Ranking for 'minnesota blaine' (1,200 monthly searches) and branded terms like 'springwood apartments' (580) and 'norhart garage' (320) shows they're capturing high-intent renters. The 28% organic search traffic is solid for a regional player, but the 56% direct traffic is the real story—it means repeat customers and strong word-of-mouth.

The tech stack tells the story of a modern proptech company: Tailwind CSS, Vite, PWA, and analytics everywhere (Google Analytics, Hotjar, LinkedIn Insight Tag). They're not just building apartments—they're building a digital-first rental experience. The presence of Hotjar suggests they're obsessively optimizing user journeys, while the LinkedIn Insight Tag points to B2B recruitment and partnership plays.

  • CEO Mike Kaeding leads a 125-person team with $18.8M revenue—$150k revenue per employee is lean for real estate
  • Their social presence (Facebook, LinkedIn, Instagram) is active but modest—room to scale brand awareness
  • Top keywords show they're winning on specific property names, not generic 'apartments for rent' searches
  • PWA implementation signals mobile-first thinking for a demographic that rents on phones
No VC funding disclosed (likely bootstrapped or self-funded)
Owns design, construction, and operations—massive margin opportunity
Global rank #2.7M suggests limited reach beyond Minnesota
Strong direct traffic (56%) = brand power and customer loyalty
Backlink data unavailable—off-page SEO might be underdeveloped
High Trustpilot rating (4.7/5) from 36 reviews shows execution quality

The Real Estate Tech Blueprint

Norhart proves that vertical integration + digital-first branding can build a defensible regional empire. For founders: this is how you beat Zillow—don't list on their platform, build your own.

What tech stack does Norhart use?

34 detected
CMS1
Performance1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics17
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
L
LinkedIn Insight Tag
H
Hotjar
A
Analytics Service
L
LinkedIn
G
Google DoubleClick
F
Facebook
T
Tracking Pixel

How much traffic does Norhart get?

Traffic & Engagement

6.6K
Monthly Visits
2.2
Pages/Visit
0:22
Avg. Duration
28%
Bounce Rate
Monthly Traffic Trend+82%
3.6K
Oct 2025
Oct
3.3K
Nov 2025
Nov
6.6K
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
56%
Social
9%
Referrals
5%
Email
0%
Paid
1%

Where is Norhart's audience located?

🌍100.0%

What keywords does Norhart rank for?

5 keywords
1springwood apartments580 vol$1.01
2norhart garage320 vol
3minnesota blaine1.2K vol
4greystone lofts530 vol
5reasons people get a apartment290 vol

How is Norhart's SEO?

Open Graph Image

OG Image preview
og:image

https://www.norhart.com/home/norhart-home-hero-open-graph.png

Meta Tags

title69 chars

Apartments For Rent In Forest Lake, Blaine, and Oakdale, MN | Norhart

description173 chars

Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.

H1 Tags

h1Norhart Apartments For Rent

Schema Types

UnknownWebSiteWebPageOrganizationBreadcrumbList

Who works at Norhart?

Loading leads...

What do customers think of Norhart?

Norhart Invest

Norhart Invest

4.7
36 reviews
✓ Claimed

Categories

Investment Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/25/2023

Contact Information

Address:
Forest Lake, MN, 1081 4th St SW
Minneapolis, US

Reviews (20)

Filter by rating:
Andrew Haitz
10/14/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 10/14/2025
Great Investment Opportunity!

These people are putting investment power back into the hands of the common man. Essentially, they are giving normal lower net worth individuals access to investment opportunities that usually only the higher net worth individuals have access to! And on top of that, they somewhat shield user investments with their own assets. 10/10 would recommend!

Nick PortelliVerified
11/11/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/11/2024
So far so good

So far so good. My money is earning interest and they are earning my trust. If my current two investments go well and I withdrawal my funds with no issues, I'm going for the 5 yr 10%. Thank you!

Company Response11/18/2024

We are so glad to have you as an investor!

BenjaminVerified
9/4/2024
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 9/4/2024
Best investment experience!

The You Tube Video was very informative! Enough info to give a brief overview to help me determine that I wanted to invest money here. Signing up with Norhart Invest was so easy. The verification process took literally just a couple of minutes. Will definitely invest more money in the future!

Company Response9/4/2024

We are glad to hear it! We are excited to have you as an investor.

Mike
8/6/2024
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 8/6/2024
Love the rates

I just signed up, but I love the rates

Company Response8/6/2024

We are glad to hear it. Thanks for investing!

Jason Tao
7/25/2024
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 7/24/2024
Norhart Invest

Higher APY than my current bank CDs. The sign up process with Norhart was very easy and convenient. I would difinitely recommend for investors looking for better rates and help people make better homes.

Company Response7/25/2024

Thanks Jason! We are glad to have you as an investor!

Frequently Asked Questions about Norhart

What is Norhart's Revenue?
Norhart generates approximately $19M in annual revenue. With 125 employees, that's $150,000 per employee.
What does Norhart do?
Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.
How fast is Norhart growing?
Norhart employee count has changed by 15% year over year.
What technologies does Norhart use?
Norhart uses 17 technologies across their website including CMS, Cloud & Hosting, Advertising. Key technologies include Ghost, Amazon Web Services, AWS CloudFront, LinkedIn Insight Tag, Facebook Pixel.
Who are Norhart's competitors?
Norhart's main competitors include Better Homes and Gardens Real Estate All Seasons, CSM, Fulton Realty, Stellar Realty, Cresa Minneapolis. These companies operate in similar markets and compete for the same customer base.
What do customers think of Norhart?
Norhart has a Trustpilot score of 4.7 out of 5 (4 stars) based on 36 customer reviews.

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What are Norhart's key pages?

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About norhart.com

Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.

Company Overview

norhart.com
Website
business_and_consumer_services
Industry
#2,754,553
Global Rank
6.6K
Monthly Visitors
17
Technologies
25+
Employees

norhart.com Key Pages

Technology Stack

norhart.com uses 17 technologies across their website including Ghost, Amazon Web Services, AWS CloudFront, LinkedIn Insight Tag, Facebook Pixel, and more.

CMS

Ghost

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Advertising

LinkedIn Insight Tag, Facebook Pixel

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards, PWA

Traffic & Audience

6.6K
Monthly Visits
28%
Bounce Rate
2.2
Pages/Visit
0:22
Avg. Duration

norhart.com receives approximately 6.6K monthly visitors and ranks #2,754,553 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:22 on the site.

The majority of norhart.com's traffic comes from .

Frequently Asked Questions

What is norhart.com?
Norhart designs, build, and rents exceptional luxury apartments in the Minneapolis metro area: Forest Lake, Blaine, and Oakdale, MN. Rent or lease a Norhart apartment today.
What technologies does norhart.com use?
norhart.com uses 17 technologies including Ghost, Amazon Web Services, AWS CloudFront, and 11 more. View the full tech stack analysis above.
How do I contact norhart.com?
You can contact norhart.com via email at [email protected].
What are norhart.com's social media accounts?
norhart.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is norhart.com hiring?
Check norhart.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is norhart.com?
norhart.com receives approximately 6.6K monthly visitors and ranks #2,754,553 globally. Traffic is growing by 101.8% month-over-month.

Related Searches

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This page provides publicly available information about norhart.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit norhart.com directly at https://norhart.com.