noritz.com
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Noritz: The Tankless Water Heater Giant
How a 114-person team commands the $36M heavy engineering market
In a world obsessed with cloud computing, Noritz proves that heavy industrial hardware is still a massive, lucrative game. With just 114 employees generating $36.6M in revenue, this isn't a SaaS startup—it's a precision-engineered cash machine dominating the tankless water heater space.
"Noritz isn't selling water heaters—they're selling 'endless hot water' as a subscription-free utility upgrade for the modern home."
The Efficiency Playbook
Noritz operates with $321k revenue per employee—a ratio that screams operational discipline in the heavy industry sector. Their 66% organic traffic share reveals a content strategy that turns technical queries like 'noritz gq-2861' into qualified leads without burning ad spend. This is how legacy industrial brands win in the digital age.
The Customer Trap
The data shows a 75.8% traffic concentration in 'undefined' regions—likely a tracking blind spot or concentrated US market dominance. Their keyword moat is built on model-specific searches, creating a high-intent funnel where customers arrive already knowing the product code. This isn't brand awareness; it's technical capture.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Tailwind for modern UI, and Google Analytics for conversion tracking. They're not chasing the latest JavaScript framework—they're optimizing for reliability, mirroring their product philosophy. The NRCR PRO Recirculating Tankless isn't just hardware; it's a flagship that anchors their commercial positioning.
- Model-specific SEO dominates 3 of their top 5 keywords (gq-2861, ez111dv)
- Commercial boiler searches drive 480 monthly queries, showing B2B pipeline potential
- Direct traffic at 28% indicates strong brand recall and repeat customers
- LinkedIn Insight Tag suggests active B2B lead nurturing beyond the website
The Hardware Unicorn
Noritz is a $36M revenue engine hiding in plain sight—proving that in heavy industry, product depth beats marketing breadth every single time.
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Meta Tags
Tankless Water Heater Endless Hot Water | Noritz
Noritz is the premiere tankless water heater manufacturer for gas tankless water heaters and propane tankless water heaters. Residential or commercial tankless water heaters
Tankless Water Heater Endless Hot Water
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About noritz.com
Noritz is the premiere tankless water heater manufacturer for gas tankless water heaters and propane tankless water heaters. Residential or commercial tankless water heaters
Company Overview
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Technology Stack
noritz.com uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
CMS
Webflow, WordPress
CDN
cdnjs
Traffic & Audience
noritz.com receives approximately 46.7K monthly visitors and ranks #542,595 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:20 on the site.
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This page provides publicly available information about noritz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit noritz.com directly at https://noritz.com.