northcott.com.au
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Northcott: The 860-Person Disability Startup You've Never Heard Of
A $302M non-profit scaling digital-first disability support in Australia
While Silicon Valley chases AI unicorns, Northcott is building something far more valuable: a scalable, human-centric disability service provider generating $302M in revenue with 860 employees. Their secret? Treating ability as the core product, not the limitation.
"They're not just providing disability services—they're productizing human potential at scale."
The Digital-First Disability Model
Northcott operates like a modern tech company, not a traditional NGO. With 62% of traffic coming from organic search and a tech stack including Tailwind CSS, Lottie animations, and Hotjar for user behavior tracking, they've built a digital infrastructure that would make many Series B startups jealous. Their NDIS support services are discoverable through keywords like 'disability support Parramatta' and 'northcott disability services,' showing sophisticated SEO strategy.
The Hidden Growth Engine
The 29,730 monthly visits tell a story of organic discovery. With 'northcott' alone generating 1,610 monthly searches and 'nula northcott' at 140, they're capturing intent across the disability support spectrum. The 94.7% traffic concentration in Australia (with 3.1% and 2.2% in undefined secondary markets) suggests a domestic-first strategy with export potential.
Their leadership team reflects this hybrid model—Lee Carpenter as Deputy CEO brings operational rigor, while Marie Perenne as Head of IT signals serious digital investment. The presence of a Recruitment Officer (Gary Widdison) and Community Capacity Building Project Officer (Samantha Shipman) shows they're scaling both talent and community impact simultaneously.
- Tech stack includes Swiper, Lottie, and Cloudflare—modern web technologies for accessibility
- Active social presence across YouTube, Facebook, LinkedIn, and Instagram
- Careers page integrated directly into their domain, not outsourced
- Google Analytics and Tag Manager implementation for data-driven decisions
The $302M Question: Can They Scale Beyond Australia?
Northcott has built a replicable digital model for disability services. The next phase is testing whether their approach can work in other NDIS-like markets globally.
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5 keywordsHow is Northcott's SEO?
Meta Tags
We focus on your ability, and achieving your goals - Northcott
Northcott is a leading not-for-profit disability service provider that works with you to realise your potential.
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About northcott.com.au
Northcott is a leading not-for-profit disability service provider that works with you to realise your potential.
Company Overview
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Technology Stack
northcott.com.au uses 21 technologies across their website including Google Maps, Google Fonts, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Traffic & Audience
northcott.com.au receives approximately 29.7K monthly visitors and ranks #1,068,297 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:14 on the site.
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