northpass.com
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Northpass: The $600k/Year Training Platform You've Never Heard Of
18 employees, $8M in funding, and a direct traffic empire built on quiet customer education
In a world obsessed with viral marketing, Northpass quietly built a $600k/year training platform with just 18 employees. Their secret? They teach others how to teach, and the enterprise market is paying attention.
"Northpass isn't selling software—they're selling the ability to scale customer education, and the enterprise market is hungry for it."
The Mid-Market Sweet Spot
Northpass targets mid-market and enterprise companies that need to train customers at scale. With 72% direct traffic, they've built a brand that decision-makers seek out directly—not through ads or SEO. This is a company that wins on reputation, not discoverability.
The Efficiency Play
At $600k revenue with 18 employees, Northpass generates ~$33k per employee annually. That's lean for enterprise SaaS, but it signals a focused, product-led approach. They're not chasing growth at all costs—they're building a sustainable training platform for companies that value education over marketing.
The traffic data reveals a fascinating story: 287,645 monthly visits with only 18% from organic search. This isn't a company optimized for SEO—it's a company optimized for retention. When 72% of traffic is direct, it means customers are coming back, logging in, and using the platform daily. That's stickiness.
- Direct traffic dominance (72%) signals strong brand recognition and customer retention
- Top keyword 'northpass login' (220 monthly searches) confirms active, returning users
- Enterprise focus with mid-market positioning allows for higher ACV and lower churn
- Lean 18-person team suggests efficient operations and high margins
The Quiet Enterprise Winner
Northpass proves you don't need massive scale or viral growth to build a valuable B2B SaaS business. Sometimes, teaching is the best way to win.
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Northpass | Customer Education & Training LMS
Northpass is a training platform that powers Customer Education programs for mid-market and enterprise companies. Learn more today.
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About northpass.com
Northpass is a training platform that powers Customer Education programs for mid-market and enterprise companies. Learn more today.
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Technology Stack
northpass.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, cdnjs, and more.
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Font Awesome, Google Fonts
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HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Marketing Automation
Marketo, HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
northpass.com receives approximately 287.6K monthly visitors and ranks #107,154 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 5:20 on the site.
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