While global tech giants grab headlines, Northpower operates a $354M revenue business that literally powers New Zealand. This isn't just another utility—it's a 1,152-employee infrastructure titan with a surprisingly lean digital footprint.

"In an era of digital-first everything, Northpower's 229 monthly visits reveal a business that doesn't need the internet to thrive—because it owns the infrastructure underneath it."

The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a team prioritizing functionality over flash. Google Analytics and Tag Manager are present, but with such low traffic, the insights are likely more operational than strategic. This is infrastructure thinking applied to digital—minimal, functional, reliable.

• Revenue powerhouse with $354.8M annual turnover
• 1,152 employees maintaining critical infrastructure
• Digital presence that's an afterthought, not a priority
• Search volume dominated by existing customer queries
• Tech stack focused on utility over innovation