While Silicon Valley chases AI bubbles, Norweco quietly commands a $5.5M revenue stream selling a single, critical product: the Singulair wastewater treatment system. This isn't a software platform; it's a physical, industrial-grade infrastructure play that treats sewage for communities across America.

"Norweco proves that in industrial B2B, you don't need 100 products—you need one that works perfectly and a sales team that knows every municipal engineer in the Midwest."

• Dominant Product: The Singulair system is their flagship, likely driving the vast majority of revenue.
• Traffic Split: 47% direct traffic indicates high brand recall and repeat business—a strong signal of customer stickiness.
• Tech Stack: Built on accessible web tech (jQuery, Bootstrap) rather than expensive custom frameworks, prioritizing function over flash.
• Social Footprint: Active on LinkedIn, Twitter, and Facebook, bridging the gap between industrial B2B and local community presence.

For founders and investors, Norweco is a case study in focus. They operate in the 'science_and_education' industry category, but their output is pure industrial engineering. The lack of a massive backlink profile or viral content is irrelevant; their moat is regulatory knowledge, distribution channels, and the physical installation of their systems. They don't need to rank #1 globally; they need to rank for 'Singulair' in Ohio.