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Noted: The Quiet Giant in Care Tech
How a 19-person team built a $1.7M revenue engine in New Zealand's health sector
While Silicon Valley chases AI hype, a 19-person team in New Zealand has quietly built a $1.7M revenue machine solving a brutally complex problem: digital care management for indigenous whānau. Noted isn't just another SaaS platform—it's a culturally-aware infrastructure play in a $300B global market.
"They're not selling software—they're selling cultural safety with a data layer."
The Whānau-Focused UX
Most care management platforms treat clients as data points. Noted's H1 tag reveals their secret weapon: 'Better manage the care of whānau and tell their stories with data.' This isn't marketing fluff—it's a fundamental architectural choice. By centering indigenous family structures (whānau) rather than Western nuclear family models, they've unlocked a niche that enterprise giants like Salesforce Health Cloud ignore. The 49% direct traffic (vs 33% organic) proves their users aren't Googling alternatives—they're bookmarking the login page.
The Revenue Math
At $1.7M revenue with 19 employees, Noted achieves $89k revenue per employee—solid for a B2B SaaS in a small market. But here's the provocative take: they're under-monetized. With 9,128 monthly visits and a 33% organic share, they're likely converting <2% of traffic. Their pricing page exists, but the lack of published rates suggests enterprise sales cycles. The real opportunity? They've built trust in New Zealand's public health sector—now they need to productize for Australia's $200B aged care market.
The tech stack tells a story of pragmatic execution, not innovation theater. jQuery, Bootstrap, and Swiper—technologies tech Twitter loves to hate—power their platform. Yet this 'outdated' stack delivers 9k monthly visits and $1.7M in revenue. The real sophistication hides beneath: Google Analytics, Tag Manager, and Facebook Pixel show they're tracking the right metrics. LinkedIn Insight Tag suggests they're playing the B2B game correctly. They're not wasting cycles on bleeding-edge frameworks; they're shipping code that manages care.
- Cultural specificity as a moat: 'Mauri Ora Framework Ngati Toa' appears in their top keywords—this isn't SEO, it's indigenous data sovereignty built into the product
- The 'no ted' typo search (510 monthly volume) reveals brand recognition—people misspell but still find them
- Facebook and LinkedIn presence with minimal content suggests word-of-mouth growth over inbound marketing
The Unsexy Billion-Dollar Play
Noted proves that in health tech, cultural specificity beats scale. The next unicorn won't be a platform—it'll be a protocol for indigenous care data.
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Noted - Online client management for health and social care
Noted - Online client management for health and social care
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About noted.com
Noted - Online client management for health and social care
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Technology Stack
noted.com uses 18 technologies across their website including HSTS, reCAPTCHA, Contentful, Cloudflare, and more.
Security
HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Intercom
Traffic & Audience
noted.com receives approximately 9.1K monthly visitors and ranks #2,389,031 globally. The website has a bounce rate of 25% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:31 on the site.
The majority of noted.com's traffic comes from undefined, .
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