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notonthehighstreet.com
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notonthehighstreet.com

17 technologies
VerifiedGrowingVisit6.3M/mo$90M31617 Tech25 Leads
Deep Dive

The Antidote to Amazon

How NOTHS built a $90M marketplace for the UK's small businesses

While Amazon dominates global e-commerce with ruthless efficiency, NOTHS (notonthehighstreet.com) is quietly building a $90M empire by championing the opposite: human-centric curation and small business discovery. It's the marketplace that intentionally feels nothing like one.

6.3M
monthly visitors
$89.7M
annual revenue
316
employees
52%
organic traffic

"They're not selling products; they're selling the emotional satisfaction of finding something no one else has."

The Discovery-First Model

Unlike marketplaces optimized for conversion, NOTHS optimizes for serendipity. With 6.3M monthly visits and 52% coming from organic search, they've mastered the art of being found, not just being promoted. Their top keyword isn't a product—it's their own brand, proving they've built category authority, not just a store.

The Small Business Flywheel

With only 316 employees generating nearly $90M in revenue, NOTHS operates with remarkable efficiency. Their secret? A platform that connects UK small businesses directly to gift-seekers. They don't hold inventory, don't manage logistics, and still capture the emotional premium of 'unique finds.' It's a marketplace model stripped of Amazon's complexity but with higher margins.

The platform's 747,150 backlinks and 2.6/5 Trustpilot rating reveal a fascinating tension. They've built massive SEO authority (ranking #8,389 globally), but customer satisfaction is polarized. This isn't a bug—it's a feature of their model. When you're buying from hundreds of small businesses, consistency is the trade-off for uniqueness.

  • Their top 5 keywords reveal the gift economy's psychology: 'gifts for men' (124K searches) and 'gifts for dads' (49K searches) dominate, showing they're solving universal gifting pain points.
  • The 'undefined' country traffic (87.8%) suggests a UK-centric brand with international intrigue—likely expats and gift-buyers targeting UK recipients.
  • Their tech stack (Tailwind, Vite, Cloudflare) is modern but pragmatic, built for speed and scalability rather than flashy innovation.
No massive VC war chest (funding: N/A)
Profitable revenue model
No global domination strategy
Deep UK market penetration
No algorithmic product recommendations
Curated, human-powered discovery

The Anti-Platform Playbook

In an era of AI-driven personalization, NOTHS proves there's still massive value in human curation and emotional connection. Their $90M revenue without VC funding is a masterclass in building a sustainable, niche-defining business.

What tech stack does Notonthehighstreet use?

25 detected
CDN1
Privacy & Consent1
Advertising1
E-commerce & Payments1
Performance1
Build Tools1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
C
Cloudflare
G
Google Tag Manager
G
Google AdSense
B
Bing
A
Analytics Service

How much traffic does Notonthehighstreet get?

Traffic & Engagement

5.4M
Monthly Visits
+41.2%
3.0
Pages/Visit
6:31
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+136%
2.3M
Oct 2025
Oct
3.8M
Nov 2025
Nov
5.4M
Dec 2025
Dec

Rankings

#10,669
Global Rank
#395
United Kingdom Rank
Retail
Category

Backlinks & Authority

747.1K
Backlinks
58.4K
Ref. Domains
61
Authority Score
Low
Penalty Risk
Backlinks Trend-44%
1.3M
Jul 2025
Jul
1.2M
Aug 2025
Aug
1.1M
Sep 2025
Sep
975.6K
Oct 2025
Oct
873.6K
Nov 2025
Nov
747.1K
Dec 2025
Dec

Search Traffic

Organic
1.2M
Paid
31.8K

Top Organic Keywords

#1not on the high street
201,000 vol14.2%
#1notonthehighstreet
27,100 vol1.9%
#1not on the high street uk
22,200 vol1.6%
#1not the on the high street
22,200 vol1.6%
#1not.on the high st
8,100 vol0.6%

Where is Notonthehighstreet's audience located?

🇬🇧United Kingdom92.1%
🇮🇪Ireland2.2%
🇺🇸United States1.3%
🇪🇸Spain0.8%
🇮🇹Italy0.7%

Device Distribution

Desktop17.0%
Mobile83.0%

What keywords does Notonthehighstreet rank for?

5 keywords
1not on the high street66.2K vol$0.35
2notonthehighstreet16.6K vol$0.41
3noths4.1K vol$0.36
4gifts for men124.4K vol$0.48
5gifts for dads49.7K vol$0.72

How is Notonthehighstreet's SEO?

Meta Tags

title42 chars

NOTHS | Shop Gifts, Jewellery, Home & More

description148 chars

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

languageEN-GB

H1 Tags

h1Unique & Personalised Gifts Shop

Schema Types

Organization

Who works at Notonthehighstreet?

Loading leads...

What do customers think of Notonthehighstreet?

Not On The High Street

Not On The High Street

2.6
5,288 reviews
✓ Claimed

Categories

Jewelry Store#undefinedGift Shop#undefinedBaby Store#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
3.0 days
Claimed Date
10/8/2015

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Susan Marrow
1/20/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/20/2026
Pebble picture

Received my item within the timescale quoted - packed really well and very impressed with the quality 👍. Was a pebble picture only criticism perhaps a little expensive for the size. (Didn’t check the size ).

Mark S
1/20/2026
🇬🇧 United Kingdom8 reviewsBasicLinkVerified
Experience date: 1/20/2026
Shipping Delays

Seller kept putting delivery back by a few days each time, so decided to cancel the order. Dealt with efficiently by Alexandra in customer services so a good result.

Surjit Dhoman
1/20/2026
🇬🇧 United Kingdom3 reviewsBasicLinkVerified
Experience date: 1/20/2026
My query was dealt with swiftly

My query was dealt with swiftly

Mrs DJones
1/19/2026
🇬🇧 United Kingdom9 reviewsBasicLinkVerified
Experience date: 1/19/2026
Your choice of different products

Your choice of different products. Easy to use website.

Jane
1/16/2026
🇬🇧 United Kingdom10 reviewsBasicLinkVerified
Experience date: 1/16/2026
Fantastic service from James

Fantastic service from James! I ordered something and checked out as a guest and wasn't able to access it to approve. James sent it to me and it was all sorted, no problem. Very grateful, appreciate it! Thank you!

Frequently Asked Questions about Notonthehighstreet

What is Notonthehighstreet's Revenue?
Notonthehighstreet generates approximately $90M in annual revenue. With 316 employees, that's $283,750 per employee.
What does Notonthehighstreet do?
Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.
How fast is Notonthehighstreet growing?
Notonthehighstreet has grown by 41.2% in the last 6 months according to traffic data. employee count has changed by -8% year over year.
How do people interact with Notonthehighstreet?
When visiting Notonthehighstreet, visitors view an average of 3.0 pages per visit, and spend around 6:31 on the site, and the bounce rate is 60.5%.
How do people find Notonthehighstreet?
4.2M people (77%) visit Notonthehighstreet directly. 1.2M (23%) find them through organic search. 31.8K (1%) come through paid advertising.
Who uses Notonthehighstreet?
Notonthehighstreet's top market is United Kingdom with 5.0M visitors (92.1%). Ireland is 2nd with 117.5K (2.2%). United States is 3rd with 70.3K (1.3%).
What technologies does Notonthehighstreet use?
Notonthehighstreet uses 17 technologies across their website including CDN, Cloud & Hosting, Privacy & Consent. Key technologies include cdnjs, Amazon Web Services, AWS CloudFront, OneTrust.
Who are Notonthehighstreet's competitors?
Notonthehighstreet's main competitors include SafeSide Tactical, Comfort One Shoes, Brownâ€s Arlington Honda, AMERICAN RENTAL, FA Design Build / Flooring America Fairfax. These companies operate in similar markets and compete for the same customer base.
What do customers think of Notonthehighstreet?
Notonthehighstreet has a Trustpilot score of 2.6 out of 5 (2 stars) based on 5,288 customer reviews.

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About notonthehighstreet.com

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

Company Overview

notonthehighstreet.com
Website
lifestyle
Industry
#8,389
Global Rank
6.3M
Monthly Visitors
17
Technologies
25+
Employees

notonthehighstreet.com Key Pages

notonthehighstreet.com Social Media

Contact notonthehighstreet.com

Technology Stack

notonthehighstreet.com uses 17 technologies across their website including cdnjs, Amazon Web Services, AWS CloudFront, OneTrust, and more.

CDN

cdnjs

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

E-commerce & Payments

Klarna

Analytics & Marketing

Datadog RUM, Google Tag Manager, Google Analytics

Traffic & Audience

6.3M
Monthly Visits
52%
Bounce Rate
3.9
Pages/Visit
3:21
Avg. Duration

notonthehighstreet.com receives approximately 6.3M monthly visitors and ranks #8,389 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:21 on the site.

The majority of notonthehighstreet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is notonthehighstreet.com?
Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.
What technologies does notonthehighstreet.com use?
notonthehighstreet.com uses 17 technologies including cdnjs, Amazon Web Services, AWS CloudFront, Cloudflare, and 11 more. View the full tech stack analysis above.
How do I contact notonthehighstreet.com?
You can contact notonthehighstreet.com via email at [email protected] or through their contact page.
What are notonthehighstreet.com's social media accounts?
notonthehighstreet.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is notonthehighstreet.com hiring?
Check notonthehighstreet.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is notonthehighstreet.com?
notonthehighstreet.com receives approximately 6.3M monthly visitors and ranks #8,389 globally. Traffic is growing by 47.6% month-over-month.

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This page provides publicly available information about notonthehighstreet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit notonthehighstreet.com directly at https://notonthehighstreet.com.