notre-shop.com
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Notre: The Chicago Retailer That Defies Digital Logic
How a 38-person team built a $6.9M lifestyle brand with 64% direct traffic
In an era where retail is dying, Notre is thriving by doing everything wrong. This Chicago-based sneaker and apparel shop has built a $6.9M business with just 38 employees by rejecting the playbook of mass-market e-commerce. Their secret? Making people type their URL directly into their browser.
"Notre isn't chasing algorithms—they're building a cult that types 'notre-shop.com' directly into their browser."
The Direct Traffic Anomaly
While most e-commerce sites fight for organic search dominance, Notre achieves 64% direct traffic—nearly triple the industry average. This isn't accidental SEO success; it's brand obsession. Their 27,142 backlinks and top-ranking keywords ('notre', 'notre shop', 'notre chicago') reveal a community that actively seeks them out, not stumbles upon them. The 28% organic traffic is just the cherry on top.
The Micro-Team Advantage
With only 38 employees generating $6.9M in revenue, Notre achieves $181,579 per employee—remarkable for retail. This lean structure suggests either ruthless automation or elite talent. Their team roster reveals the latter: a CEO who's also founder, an owner with Nordstrom lineage, and specialists like 'Lead Studio Photographer' and 'Assistant Buyer.' They're not scaling bodies; they're scaling taste.
The Trustpilot rating of 2.6/5 from just 6 reviews tells a story of polarizing experiences—typical for a brand that prioritizes curation over convenience. When you're selling 'global selection curated sneakers,' you're not for everyone, and that's the point. Their tech stack (jQuery, Bootstrap, Flickity) isn't cutting-edge, but it works. They're not building tech—they're building a lifestyle.
- 64% direct traffic: Customers don't search, they seek
- 38 employees: Micro-team with macro impact
- $181K revenue per employee: Elite efficiency
- 27K backlinks: Organic authority without SEO obsession
- 2.6/5 Trustpilot: Polarizing by design
Notre is the anti-Amazon playbook
They prove that in a world of infinite choice, curated scarcity wins. For founders and investors: sometimes the best growth strategy is making fewer people care more deeply.
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5 keywordsHow is Notre-shop's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0624/0605/files/Logotype_Black.png?v=1692739917
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Notre
Notre is a retail shop based in Chicago. Shop a global selection of curated sneakers and apparel for men and women.
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Notre Shop
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Reviews (6)
Very good service
Very good service. Very Happy
I used to like shopping on their site…
I used to like shopping on their site because they had steals during their sales. Now, not so much. I reached out to customer service after receiving my order because I wanted to know if the item I ordered can be exchanged for a different size. I never heard back. There are better online shops with better, more cohesive curation of brands anyway. I'll continue to patronize those shops instead.
Rip off
Do not go here thinking you're going to hit a rafffle. They outsourcing shoes to stockx and goat. Never won a raffle. They use eql. So u already know if u aint paying that subscription fee, you dont even have a chance.
Notre is horrible
Adding to the already numerous negative reviews on this store. Two weeks after making a purchase, I received an email saying my order had been cancelled. It was my first and last experience with this store. There is really no need to visit/buy from this store. SSENSE, MYTHERESA, Matches, Mr. Porter and others carry the same merchandise and are reliable. Notre is the absolute worst.
Cancels orders with no explanation at…
Cancels orders with no explanation at all. Had me waiting 2 weeks for a shoe only for the order to get cancelled.
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About notre-shop.com
Notre is a retail shop based in Chicago. Shop a global selection of curated sneakers and apparel for men and women.
Company Overview
notre-shop.com Social Media
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Phone Numbers
Technology Stack
notre-shop.com uses 23 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, cdnjs, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
notre-shop.com receives approximately 102.5K monthly visitors and ranks #325,920 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:00 on the site.
The majority of notre-shop.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about notre-shop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit notre-shop.com directly at https://notre-shop.com.