nous.co
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Nous: The £9.5M Bill-Sorting Powerhouse
How a UK startup is automating the headache of household bills with 156K monthly users.
Most people spend 30 minutes a month arguing with utility companies over price hikes and hidden fees. Nous wants that time back. By automating the entire bill sorting process, this UK fintech isn't just tracking expenses—it’s actively negotiating better rates for you.
"Nous doesn't just track your bills; it fights them. This is automation with a financial ROI, not just a ledger."
The Silent Traffic Engine
With 156,512 monthly visits, Nous is punching above its weight. The traffic split is telling: 43% organic search and 43% direct. This indicates a powerful brand flywheel—people aren't just stumbling upon Nous; they are searching for it or returning to it. The dominance of keywords like 'budgeting apps' and 'how to reduce energy usage' shows they are capturing high-intent users looking for solutions to immediate financial pain points.
The Revenue Reality
At $9.5M in revenue with a team of just 75 employees, Nous generates approximately $126,000 per employee. This is a highly efficient operation. Unlike many fintechs burning cash on user acquisition, Nous appears to have a sustainable unit economics model. Their lack of disclosed funding suggests either bootstrapped profitability or a strategic round that prioritized growth efficiency over vanity metrics.
The competitive landscape is crowded with budgeting apps like Monzo, YNAB, and Emma. However, Nous differentiates by focusing on the 'sorting' aspect rather than just tracking. Their tech stack—featuring Tailwind CSS, Vite, and Segment—suggests a modern, agile engineering team focused on speed and user experience. The presence of Hotjar and Google Analytics indicates a data-driven culture of continuous optimization.
- The 'Nous' brand query dominates their traffic (22K+ volume), proving strong brand recall.
- They are effectively capturing the 'energy usage' niche, a high-priority topic in the current economic climate.
- With 148 Trustpilot reviews and a 4.5/5 rating, social proof is a core conversion pillar.
The Verdict: Efficiency Over Flash
Nous proves that in a saturated fintech market, solving a specific, painful administrative task with ruthless efficiency beats building a 'super app' every time.
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Meta Tags
Nous – Save £££s on your bills
Nous saves you money & time by sorting your household bills so you don't have to. Join for free today.
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Reviews (20)
Brilliant service
Brilliant service - saved me loads of money and did all the hard work for me!
Very welcome in these tough times
Really happy with my experience with Nous and will be recommending it to my friends! It's especially difficult trying to minimise bills these days so this is such a welcome service.
Great service that saved me some cash
Recently moved to the UK and found this great service through a friend. It saved me some cash and would recommend it to everyone!
Highly recommend
I was recommended Nous by a friend and it’s been brilliant. It was really easy to sign up and I’ve already saved money on my energy bill, as well as the time it takes to research options. Would highly recommend!
Amazing customer service!
Amazing customer service!
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About nous.co
Nous saves you money & time by sorting your household bills so you don't have to. Join for free today.
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Technology Stack
nous.co uses 24 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
nous.co receives approximately 156.5K monthly visitors and ranks #212,730 globally. The website has a bounce rate of 52% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:30 on the site.
The majority of nous.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about nous.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nous.co directly at https://nous.co.