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Nova: The World's Largest Venue
How Iceland's Nova became a telecom powerhouse by selling an experience, not just connectivity.
Nova isn't selling internet; they're selling a ticket to the 'world's largest venue.' In a market of boring utility providers, this Icelandic telecom has built a $56M business by treating connectivity as entertainment, wrapping fiber and mobile plans in a brand that feels more like a festival than a utility.
"They don't have a 'marketing budget'—they have a 'culture budget.' And it's working."
The Anti-Telco Strategy
While competitors compete on Mbps and coverage maps, Nova competes on vibes. Their entire digital presence—from TikTok (@nova_island) to their homepage—feels like a music festival app. They've weaponized the 'AlltSaman' (Everything Together) concept to bundle TV, internet, and mobile into a single, lifestyle-focused package. This isn't telco-as-a-service; it's telco-as-a-culture.
The 157-Person Powerhouse
With just 157 employees generating $56M in revenue, Nova achieves a remarkable $357K in revenue per employee—well above industry averages. This lean operational model suggests they've mastered automation and self-service, likely powered by their PWA implementation and modern stack (Bootstrap, PostHog, Zendesk). They're not headcount-heavy; they're product-leveraged.
The tech stack reveals a modern, data-driven operation. They run Google Analytics and PostHog for deep user insights, use PWA for app-like mobile experiences, and leverage Bootstrap for rapid UI development. The presence of HSTS and GDPR-compliant cookie management (CookieHub) shows they take security and privacy seriously, even while being playful with their brand.
- Brand-first approach: 'World's largest venue' over 'fastest network'
- Social native: Active on TikTok, Instagram, Twitter—treating telco like a DTC lifestyle brand
- Bundled simplicity: 'AlltSaman' reduces decision fatigue for users
- Lean execution: $56M revenue with just 157 employees
- Modern stack: PWA, Bootstrap, and analytics-heavy for agile iteration
Nova is the blueprint for vertical SaaS in telecom
They prove that even infrastructure businesses can win by building a tribe, not just a product. For founders in boring industries: stop selling features, start selling identity.
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Velkomin á stærsta skemmtistað í heimi | Nova
Komdu á stærsta skemmtistað í heimi. Internet og farsími. Netþjónusta og farsímaþjónusta fyrir einstaklinga, heimili og fyrirtæki. Vertu með AlltSaman hjá Nova.
Velkomin á stærsta skemmtistað í heimi
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About nova.is
Komdu á stærsta skemmtistað í heimi. Internet og farsími. Netþjónusta og farsímaþjónusta fyrir einstaklinga, heimili og fyrirtæki. Vertu með AlltSaman hjá Nova.
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nova.is uses 16 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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