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novanta.com
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novanta.com

15 technologies
VerifiedGrowingVisit36.0K/mo$655M2.9K15 Tech25 Leads
Deep Dive

Novanta: The Invisible Giant of MedTech

How a $655M B2B powerhouse dominates the medical and industrial markets without consumer fame

While consumer tech grabs headlines, Novanta quietly powers the surgical robots and precision instruments that save lives daily. This is the story of infrastructure-level dominance.

$655.3M
Annual Revenue
2,917
Employees
35,971
Monthly Visits
50%
Organic Traffic

"Novanta doesn't compete for attention—they compete for critical integration in medical systems where failure isn't an option."

The Precision Play

Novanta's moat is surgical precision. With 30+ years serving medical and industrial system builders, they've embedded themselves as the trusted component layer. Their 50% organic search traffic proves that engineers don't Google—they search for Novanta by name when building mission-critical systems.

The Growth Engine

Traffic signals reveal a sophisticated B2B machine. 'Novanta careers' drives 830 monthly searches—strong employer brand. 'ATI robot sander' (250 searches) shows their industrial automation reach. The real story? 37% direct traffic means customers bypass search engines entirely—this is relationship-driven revenue at scale.

The tech stack tells a modern story: Tailwind CSS, Bootstrap, and Swiper suggest a consumer-grade web experience for an industrial audience. They're investing in digital presence despite being a B2B component player—rare air for a $655M company that could coast on sales relationships alone.

  • Dual-market strategy: Medical (high-margin, regulated) + Industrial (volume, automation)
  • CEO Matthijs Glastra leads a 2,917-person org with deep vertical integration
  • No funding needed: Pure profitability mode with $655M in revenue
  • Career brand strength: 830 monthly searches for 'novanta careers' signals talent magnet
No direct-to-consumer brand
Dominates critical medical component supply chains
Invisible to end-users of their products
Commands premium pricing in surgical/industrial markets
Low global rank (#794,802) due to B2B nature
Builds unbreakable relationships with system integrators

The Ultimate B2B Blueprint

Novanta proves that in infrastructure, being invisible to consumers while indispensable to builders is the most profitable position in tech.

What tech stack does Novanta use?

20 detected
Security1
Programming Languages1
Advertising1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics5
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google Analytics
G
Google Static

How much traffic does Novanta get?

Traffic & Engagement

36.0K
Monthly Visits
2.6
Pages/Visit
1:18
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-9%
39.5K
Oct 2025
Oct
23.4K
Nov 2025
Nov
36.0K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
37%
Social
3%
Referrals
6%
Email
0%
Paid
4%

Where is Novanta's audience located?

🌍40.3%
🌍12.2%
🌍9.5%
🌍9.4%
🌍7.0%

What keywords does Novanta rank for?

5 keywords
1novanta5.5K vol$0.81
2novanta careers830 vol
3ati robot sander250 vol
4novanta inc300 vol$1.14
5novanta inc.130 vol

How is Novanta's SEO?

Open Graph Image

OG Image preview
og:image

https://novanta.com/wp-content/uploads/2024/07/Innovation-that-Matters-Novanta.jpg

Meta Tags

title44 chars

Novanta - Delivering Innovation that Matters

description139 chars

For over 30 years, Novanta has been a trusted technology partner to medical and industrial system builders, bringing our range of solutions

og:title

Novanta Inc - Delivering Innovation that Matters

languageEN-US

H1 Tags

h1Innovation that matters

Schema Types

UnknownWebPage

Who works at Novanta?

Loading leads...

What do customers think of Novanta?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Novanta

What is Novanta's Revenue?
Novanta generates approximately $655M in annual revenue. With 2,917 employees, that's $224,659 per employee.
What does Novanta do?
For over 30 years, Novanta has been a trusted technology partner to medical and industrial system builders, bringing our range of solutions
How fast is Novanta growing?
Novanta employee count has changed by 4% year over year.
What technologies does Novanta use?
Novanta uses 15 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, WordPress.
Who are Novanta's competitors?
Novanta's main competitors include GrabCAD, Novanta, Markforged, Apis Cor, Iterate Labs. These companies operate in similar markets and compete for the same customer base.

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How to contact Novanta?

What are Novanta's key pages?

Export novanta.com Data

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About novanta.com

For over 30 years, Novanta has been a trusted technology partner to medical and industrial system builders, bringing our range of solutions

Company Overview

novanta.com
Website
heavy_industry_and_engineering
Industry
#794,802
Global Rank
36.0K
Monthly Visitors
15
Technologies
25+
Employees

novanta.com Key Pages

Contact novanta.com

Technology Stack

novanta.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Advertising

Microsoft Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

36.0K
Monthly Visits
33%
Bounce Rate
2.6
Pages/Visit
1:18
Avg. Duration

novanta.com receives approximately 36.0K monthly visitors and ranks #794,802 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:18 on the site.

The majority of novanta.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is novanta.com?
For over 30 years, Novanta has been a trusted technology partner to medical and industrial system builders, bringing our range of solutions
What technologies does novanta.com use?
novanta.com uses 15 technologies including HSTS, PHP, and 9 more. View the full tech stack analysis above.
How do I contact novanta.com?
You can contact novanta.com through their contact page.
What are novanta.com's social media accounts?
novanta.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is novanta.com hiring?
Check novanta.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is novanta.com?
novanta.com receives approximately 36.0K monthly visitors and ranks #794,802 globally. Traffic is growing by 53.9% month-over-month.

Related Searches

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This page provides publicly available information about novanta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit novanta.com directly at https://novanta.com.