While the world obsesses over cameras and LiDAR, Novelda is quietly powering the sensors that can detect your heartbeat through a wall. This Norwegian deep-tech company isn't chasing autonomous vehicles; they are building the most reliable human presence sensors on Earth, one breath at a time.

"They aren't building general-purpose sensors; they are perfecting the art of detecting human presence with radar precision."

The company’s tech stack reveals a modern, pragmatic approach. They utilize Tailwind CSS and Vite for rapid frontend development, while maintaining a robust backend presence. However, the lack of structured data and a relatively low traffic volume suggests they are in a 'quiet dominance' phase—winning contracts based on technical merit rather than SEO volume. Their LinkedIn presence and executive team structure (specifically VP Sales for Americas) indicate a strategic push into North American markets.

• Revenue Efficiency: ~$275k revenue per employee suggests high-margin deep-tech sales.
• Brand Intent: 44% direct traffic proves high customer recall and loyalty.
• Technical Niche: Dominates specific UWB queries like 'XeThru sensor price'.
• Global Reach: Traffic sources are undefined, suggesting a distributed, B2B-heavy customer base.