novelship.com
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Novelship: The Resale Giant Playing a Different Game
A $5.2M marketplace thriving on trust issues and under-retail hype
In a market dominated by StockX and GOAT, Novelship isn't just competing—it's carving out a dangerous niche by focusing on what others ignore: the 'under retail' hunt and a massive Asian market. With 1.2M monthly visits and a 2.4/5 Trustpilot score, they're the polarizing player in the resale game.
"Novelship proves that in the resale market, volume and velocity often trump perfect customer satisfaction."
The Asian Powerhouse
With 45 employees generating $5.2M in revenue, Novelship operates with a lean efficiency that belies its global reach. The traffic data reveals their secret weapon: a strong, undefined Asian market presence (likely Singapore, Malaysia, Indonesia) where 'under retail' pricing resonates more than in the West. Their top keyword isn't even a brand—it's '75' (likely referring to the iconic New Balance 550), showing they capture the cultural zeitgeist of specific communities rather than chasing generic traffic.
The Under-Retail Strategy
While StockX and GOAT focus on high-premium flips, Novelship has turned 'under retail' into a headline feature. This isn't just a filter—it's their entire brand promise. By surfacing deals below MSRP, they attract a different buyer: the daily wearer, not just the investor. This creates a higher volume, lower margin business that thrives on churn and repeat purchases rather than one-off grails.
The tech stack tells a story of pragmatism over flash. They use Tailwind CSS and Bootstrap alongside Ant Design—a Frankenstein's monster of frameworks that prioritizes speed and cost over elegance. The presence of PWA (Progressive Web App) technology suggests a mobile-first strategy for emerging markets where app store downloads are a barrier, yet their social presence is surprisingly muted for a lifestyle brand.
- Trustpilot rating of 2.4/5 with 3,807 reviews indicates systemic operational friction, not just isolated incidents
- Organic search drives 60% of traffic, proving strong SEO for niche sneaker terms despite lacking brand authority
- Their backlink profile (2.27M) is massive for a $5.2M revenue company, suggesting aggressive PR and affiliate strategies
- The '75' keyword with 58K monthly searches reveals they've captured a specific sneakerhead subculture
The Unsexy Resale Behemoth
Novelship isn't trying to be the cool kid—they're the practical choice for a global army of sneakerheads, and that might be the most profitable position of all.
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Open Graph Image
https://images.novelship.com/main/novelship-logo.jpg
Meta Tags
Novelship: Sneakers, Apparel and Collectibles
Novelship is a global marketplace for buying sneakers, apparel and collectibles including Air Jordan, Nike, Adidas, New Balance, ASICS, Supreme. Shop wide selection, latest collection at great prices.
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Reviews (20)
10 out of 10
10 out of 10 Anna and afi are just outstanding.
Top notch experience purchasing my dunk lows
Got my Nike Dunk Sail Dark Marina Blue delivered within a week on a quite good price. Quality and shipment experience was top notch.
Would purchase from here again
Ordered a pair of trainers as a Christmas gift to replace a pair from a few years ago which we can’t find in the shops anymore. First time shopping here. The trainers arrived well in time for Christmas (before the expected date) in perfect condition.
Nike sprinting spikes broke after 1 month
Bought my daughter nike sprint spikes for christmas and they have broke already after only using for few times. I contacted the company who state they are unable to help as its been over 7 days! I paid over £200 for these spikes to last 1 month. Be wary before you buy.
I’ve just ordered trainers with the…
I’ve just ordered trainers with the cost of 123£ , It’s said 3/7 days but when I ordered delivery time changed to a month. Do you reckon I’ve got scammed? Or should I wait ?
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About novelship.com
Novelship is a global marketplace for buying sneakers, apparel and collectibles including Air Jordan, Nike, Adidas, New Balance, ASICS, Supreme. Shop wide selection, latest collection at great prices.
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novelship.com Social Media
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Technology Stack
novelship.com uses 23 technologies across their website including Font Awesome, Sentry, Cloudflare, and more.
Fonts
Font Awesome
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Cloudflare
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DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
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Crisp, Zendesk
E-commerce & Payments
Afterpay, Klarna
Traffic & Audience
novelship.com receives approximately 1.2M monthly visitors and ranks #42,153 globally. The website has a bounce rate of 56% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:14 on the site.
The majority of novelship.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about novelship.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit novelship.com directly at https://novelship.com.