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stockx.com

21 technologies
VerifiedGrowingVisit33.2M/mo$569M1.6K21 Tech25 Leads
Deep Dive

StockX: The Algorithmic Stock Market of Culture

How a sneaker resale platform built a $569M business by turning hype into a data-driven exchange

In 2016, StockX didn't just sell sneakers—it invented a new financial market for culture. By applying Wall Street's auction model to limited-edition Yeezys and Supreme hoodies, it turned hype into liquidity. Today, it's a $569M engine processing 33M monthly visits, proving that desire can be quantified, traded, and scaled.

$569M
Annual Revenue
33.2M
Monthly Visits
1,586
Employees
4.2/5
Trustpilot Rating

"StockX didn't create a marketplace—it created a stock exchange for streetwear, where every sneaker has a ticker symbol and every transaction is transparent."

The Growth Flywheel

StockX's traffic breakdown reveals a masterclass in brand dominance: 54% direct traffic and 41% organic search. This isn't accidental—it's the result of a platform that became the default destination for sneakerheads. When users type 'stockx' (770K monthly searches) or even misspelled variations like 'stock x' (173K searches), they're not just visiting a website; they're entering a cultural institution. The 16.7M backlinks are a testament to its authority—every blog, forum, and Instagram account references StockX as the price authority.

The Data Moat

What makes StockX unstoppable isn't its inventory—it's its data. With 233,004 Trustpilot reviews and millions of transactions, it has built the most comprehensive pricing database for limited goods. Every sale updates the 'stock price' of a sneaker in real-time. This creates a powerful network effect: sellers list here for optimal pricing, buyers come here for transparency, and the data makes both sides smarter. It's a self-reinforcing loop that traditional retailers can't replicate.

The platform's tech stack is built for scale and speed—Tailwind CSS and Vite for performance, PWA for mobile-first experiences, and lazy loading to handle 33M monthly visitors. But the real innovation is the business model: a 'stock market' where every item is authenticated, every price is market-driven, and every transaction is transparent. This isn't e-commerce; it's financial infrastructure for culture.

  • Turned hype into a liquid market—sneakers trade like stocks with real-time pricing
  • Built a data moat with 233K+ reviews and millions of transactions—price authority no competitor can match
  • Dominates search with 54% direct traffic—brand equity so strong users bypass Google entirely
  • Scaled beyond sneakers to trading cards, handbags, and watches—applying the same model to new verticals
Doesn't control inventory (peer-to-peer model)
Creates price transparency in opaque markets
Faces authentication challenges at scale
Turns authentication into a trust moat
Vulnerable to market bubbles and hype cycles
Monetizes culture without owning it—pure marketplace economics

StockX is the New York Stock Exchange for the Creator Economy

It proved that when you apply financial infrastructure to cultural assets, you don't just build a marketplace—you build an economy. The question isn't whether it can scale; it's which vertical it'll tokenize next.

What tech stack does Stockx use?

25 detected
Media1
Security1
CDN1
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments2
Analytics & Marketing2
Web Standards1
Build Tools1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
C
Cloudflare Insights
T
Tracking Pixel
C
Cloudflare

How much traffic does Stockx get?

Traffic & Engagement

27.9M
Monthly Visits
+14.9%
4.1
Pages/Visit
5:55
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+25%
22.4M
Oct 2025
Oct
24.3M
Nov 2025
Nov
27.9M
Dec 2025
Dec

Rankings

#1,733
Global Rank
#649
United States Rank
Retail
Category

Backlinks & Authority

16.7M
Backlinks
39.2K
Ref. Domains
73
Authority Score
Low
Penalty Risk
Backlinks Trend-44%
29.8M
Jul 2025
Jul
25.8M
Aug 2025
Aug
22.8M
Sep 2025
Sep
21.1M
Oct 2025
Oct
19.1M
Nov 2025
Nov
16.7M
Dec 2025
Dec

Search Traffic

Organic
8.9M
Paid
278.7K

Top Organic Keywords

#1stockx
1,000,000 vol17.7%
#1stock x
301,000 vol5.3%
#1black cats
40,500 vol0.2%
#1jordan 4 fear
40,500 vol0.2%
#4yeezy slides
368,000 vol0.2%

Where is Stockx's audience located?

🇺🇸United States63.4%
🇬🇧United Kingdom5.9%
🇫🇷France2.7%
🇩🇪Germany2.3%
🇨🇦Canada2.3%

Device Distribution

Desktop31.8%
Mobile68.2%

What keywords does Stockx rank for?

5 keywords
1stockx770.7K vol$0.52
2stock x173.6K vol$0.53
3marty supreme jacket270.6K vol
4mstock x10.1K vol$0.44
5onitsuka tiger429.3K vol$0.24

How is Stockx's SEO?

Open Graph Image

OG Image preview
og:image

https://stockx-assets.imgix.net/social-media.jpg

Meta Tags

title62 chars

StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches

description155 chars

Buy and sell the hottest sneakers including Adidas Yeezy and Retro Jordans, Supreme streetwear, trading cards, collectibles, designer handbags and watches.

languageEN

H1 Tags

h1StockXStockX Logo

Schema Types

OrganizationMobileApplicationMobileApplicationWebSite

What is Stockx's revenue?

$569M
Annual Revenue
1,586
2%
Employees
$359K
Revenue/Employee
$690M
Total Funding
$3.8B
Valuation
Detroit, United States
Headquarters

Who works at Stockx?

Loading leads...

What do customers think of Stockx?

StockX

StockX

4.2
233,004 reviews
✓ Claimed

Categories

Handbags Shop#14Collectibles Store#32Shoe Store#37Electronics Store#68Watch Store#35Fashion Accessories Store#63

Activity & Engagement

Reply Rate
85.01985485416952%
Avg. Reply Time
2.0 days
Claimed Date
6/21/2018

Contact Information

Address:
1046 Woodward Ave
Detroit, US

Reviews (20)

Filter by rating:
Chris Johnston
1/19/2026
🇺🇸 United States2 reviewsInvitationApiVerified
Experience date: 5/1/2025
i got these amazing shoes from stock x

i got these amazing shoes from stock x, they were these really cool Nike air/Realtree jordans, i was more than glad when i heard about stock x, they always have the stuff i can never find and now i know that stock x is there when i need them.

Justin
1/19/2026
🇺🇸 United States2 reviewsInvitationApiVerified2 reviews on this domain
Experience date: 1/9/2026
Easy to use interface and ordering…

Easy to use interface and ordering process. Able to find what I want and information about it.

Guest User
1/19/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/9/2026
Good job

Good job , quick and easy

Burton E
1/19/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/9/2026
You delivered exactly what i ordered

You delivered exactly what i ordered

JayByrd
1/19/2026
🇨🇦 Canada1 reviewsInvitationApiVerified
Experience date: 1/9/2026
Rare Airs

My rare airs came fast and they were exactly what I wanted.

Frequently Asked Questions about Stockx

What is Stockx's Revenue?
Stockx generates approximately $569M in annual revenue. With 1,586 employees, that's $358,930 per employee. The company has raised $690M in total funding.
What does Stockx do?
Buy and sell the hottest sneakers including Adidas Yeezy and Retro Jordans, Supreme streetwear, trading cards, collectibles, designer handbags and watches.
How fast is Stockx growing?
Stockx has grown by 14.9% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Stockx?
When visiting Stockx, visitors view an average of 4.1 pages per visit, and spend around 5:55 on the site, and the bounce rate is 49.3%.
How do people find Stockx?
18.7M people (67%) visit Stockx directly. 8.9M (32%) find them through organic search. 278.7K (1%) come through paid advertising.
Who uses Stockx?
Stockx's top market is United States with 17.7M visitors (63.4%). United Kingdom is 2nd with 1.7M (5.9%). France is 3rd with 766.2K (2.7%).
What technologies does Stockx use?
Stockx uses 21 technologies across their website including Media, Fonts, Security. Key technologies include imgix, Font Awesome, HSTS.
Who are Stockx's competitors?
Stockx's main competitors include GOAT, Poshmark, Flight Club, Nike, eBay. These companies operate in similar markets and compete for the same customer base.
What do customers think of Stockx?
Stockx has a Trustpilot score of 4.2 out of 5 (4 stars) based on 233,004 customer reviews.

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How to contact Stockx?

What are Stockx's key pages?

Export stockx.com Data

Download the complete tech stack, analytics, leads, and company data for stockx.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About stockx.com

Buy and sell the hottest sneakers including Adidas Yeezy and Retro Jordans, Supreme streetwear, trading cards, collectibles, designer handbags and watches.

Company Overview

stockx.com
Website
lifestyle
Industry
#1,431
Global Rank
33.2M
Monthly Visitors
21
Technologies
25+
Employees

stockx.com Key Pages

stockx.com Social Media

Contact stockx.com

Technology Stack

stockx.com uses 21 technologies across their website including imgix, Font Awesome, HSTS, and more.

Media

imgix

Fonts

Font Awesome

Security

HSTS

CDN

cdnjs

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

33.2M
Monthly Visits
38%
Bounce Rate
3.5
Pages/Visit
2:10
Avg. Duration

stockx.com receives approximately 33.2M monthly visitors and ranks #1,431 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:10 on the site.

The majority of stockx.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is stockx.com?
Buy and sell the hottest sneakers including Adidas Yeezy and Retro Jordans, Supreme streetwear, trading cards, collectibles, designer handbags and watches.
What technologies does stockx.com use?
stockx.com uses 21 technologies including imgix, Font Awesome, and 15 more. View the full tech stack analysis above.
How do I contact stockx.com?
You can contact stockx.com via email at [email protected].
What are stockx.com's social media accounts?
stockx.com is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is stockx.com?
stockx.com receives approximately 33.2M monthly visitors and ranks #1,431 globally. Traffic is growing by 18.1% month-over-month.

Related Searches

stockx.com pricingstockx.com reviewsstockx.com alternativesstockx.com loginstockx.com careerswhat is stockx.comstockx.com tech stackstockx.com contactstockx.com vs competitorsstockx.com featureshow to use stockx.comstockx.com integrations

This page provides publicly available information about stockx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stockx.com directly at https://stockx.com.