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The Social Shopping Revolution
How Poshmark turned resale into a $311M social network
Poshmark isn't just an e-commerce platform—it's a social network where 80 million users trade fashion, home goods, and beauty products. While Amazon fights for convenience, Poshmark wins through community.
"Poshmark proved that people don't just want to buy—they want to belong."
The Trust Paradox
With 1.1M backlinks and 63% direct traffic, Poshmark has built incredible brand loyalty. Yet their 1.2/5 Trustpilot rating (4,600 reviews) reveals a stark divide: the platform works for power sellers but alienates casual buyers. This isn't a bug—it's a feature of their model. The most engaged users (those who sell) become evangelists, while buyers face friction. For founders, this teaches a critical lesson: optimize for your core, not the masses.
The SEO Moat
Poshmark owns 893K monthly searches for its brand name alone. But here's the kicker: 'ebay' drives 19.5M monthly searches—more than Poshmark's entire platform. This reveals their battleground. They're not just competing with other resellers; they're fighting to be the default for secondhand commerce. Their 29% organic search traffic shows they're winning the brand war, but the opportunity to capture 'used clothes' or 'secondhand fashion' keywords remains massive.
The tech stack tells a story of modern, mobile-first engineering. Tailwind CSS, Ant Design, and Progressive Web App (PWA) technology signal a platform built for speed and cross-device experience. Google Analytics and Facebook Pixel show sophisticated conversion tracking, while Datadog RUM suggests they're obsessed with user experience metrics. This isn't legacy e-commerce—it's a 2020s platform.
- Direct traffic (63%) > Organic search (29%) = strong brand, but dependency risk
- Top keyword 'poshmark login' (76K/mo) signals habitual users, not new discovery
- Undefined '95% country' traffic suggests either measurement error or massive US dominance
- Backlinks (11M) rival media companies, not e-commerce sites
The Social Commerce Blueprint
Poshmark's $311M revenue proves community beats convenience in specific verticals. For founders: build tribes, not just transactions.
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Traffic & Engagement
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Search Traffic
Top Organic Keywords
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5 keywordsHow is Poshmark's SEO?
Open Graph Image

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Meta Tags
Poshmark: Buy and sell fashion, home decor, beauty & more
Buy, sell, and discover fashion, home decor, beauty, and more
Poshmark
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Reviews (20)
Assisting me with locating and processing 2 orders.
I want to thank you for assisting me with two issues I created on two expensive items I shipped to your Newark facility. I did not follow your specific guidelines on using your label and chose to pay for my own priority label and insurance instead, which caused a lengthy delay in completing the order for the customer. My fault for not following instructions. Your support services located the packages and processed them safely through authentication process and on to the buyer. Your support team communicated with me clearly and no one was disappointed in the process due to delay caused by my over exhuberance. Thank you. I greatly appreciate Poshmark.
Some great product here
Some great product here, but also a lot of sellers charging more than full retail price (with the product being sold for less on the designer's website!). You need to check to make sure you are not being ripped off. Poshmark should be a little more active in policing this and fakes.
I bought a pair of shoes and paid for…
I bought a pair of shoes and paid for them immediately. The next day the seller had canceled the transaction and when I asked her why she replied that she decided she needed to get more money for them. When I escalated this and tried to make a complaint to customer service all I was given was a $5 credit and the seller didn't have to take any type of responsibility. If I had tried to cancel the sale because I found an item cheaper that wouldn't be allowed but apparently sellers can change their mind if they decide they want more money which I think is a horrific policy.
Customer service is dead
I signed up with Poshmark and I received 2 to 3 emails from people that I don’t even know sent to my personal email. When I reached out to Poshmark all the response was don’t click on any links and thanks for sending this to us. When I asked how to get my email address from their website, they don’t answer. I wanted to unsubscribe and close the account and that website won’t let me. There’s no phone number for customer service on the website that should’ve been a red flag for me not to even deal with these people.
🚨FRAUD🚨 this trash company does not…
🚨FRAUD🚨 this trash company does not stop spamming you and illegally marketing to you. They have not complied with any marketing agency laws and are being sued. They knowingly and will legally will commit illegal act marketing to people under age. This is a trash company that needs to be sued in a class, action for fraud and scam and phishing attempts
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About poshmark.com
Buy, sell, and discover fashion, home decor, beauty, and more
Company Overview
poshmark.com Social Media
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Email Addresses
Phone Numbers
Technology Stack
poshmark.com uses 20 technologies across their website including Google Fonts, HSTS, Amazon Web Services, AWS CloudFront, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, TikTok Pixel +2 more
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Web Standards
PWA
Traffic & Audience
poshmark.com receives approximately 62.8M monthly visitors and ranks #524 globally. The website has a bounce rate of 43% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 4:58 on the site.
The majority of poshmark.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about poshmark.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit poshmark.com directly at https://poshmark.com.