9:41
mercari.com
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mercari.com

21 technologies
VerifiedGrowingVisit159.6M/mo$116M64021 Tech25 Leads
Deep Dive

Mercari: The 150M Visit Powerhouse

How a Japanese resale giant conquered the global market without losing its soul

While everyone chases the next unicorn, Mercari quietly built a $116M revenue machine by solving the oldest problem in commerce: turning clutter into cash. With 160M monthly visits, it's not just a marketplace—it's a global trust engine for secondhand everything.

159.6M
monthly visits
156
global rank
65%
direct traffic
640
employees

"Mercari isn't just selling used items—it's selling the peace of mind that comes with a frictionless, trusted transaction."

The Trust Paradox

With a brutal 1.2/5 Trustpilot rating across 20K+ reviews, Mercari faces the fundamental challenge of resale platforms: balancing seller freedom with buyer protection. Yet their 65% direct traffic suggests a loyal user base that keeps returning despite the friction. This isn't a bug—it's the reality of any peer-to-peer marketplace scaling globally.

The Global Juggernaut

The data reveals Mercari's Japanese dominance: 'メルカリ' (3.1M monthly searches) dwarfs 'mercari' (896K). With 70.6% of traffic from undefined regions (likely Japan), Mercari has built a trans-Pacific empire. This isn't accidental—it's a deliberate strategy of dominating one market before expanding, a playbook most Western startups ignore.

What makes Mercari unique isn't the tech stack (Tailwind, AWS, Cloudflare are table stakes). It's their obsessive focus on the 'hassle-free' promise. They've built a PWA-first experience that works on any device, anywhere, without requiring app downloads—a critical advantage in markets where data is expensive and phone storage is limited.

  • 65% direct traffic proves brand loyalty in a space dominated by search
  • Japanese market dominance (3.1M monthly searches) as a launchpad for global expansion
  • PWA-first strategy that prioritizes accessibility over native app features
  • 150M+ monthly visits with just 640 employees—remarkable operational efficiency
Don't chase viral growth hacks
Build direct traffic through reliability
Don't over-invest in native apps
Optimize for PWA accessibility
Don't ignore trust issues in reviews
Focus on frictionless transactions over features

The Unsexy Billion-Dollar Playbook

Mercari proves that in resale, trust is the ultimate product—and the hardest to scale

What tech stack does Mercari use?

36 detected
Security1
Error Tracking1
Privacy & Consent1
Performance1
Web Standards2
Build Tools1
Frontend Frameworks1
Tracking & Analytics15
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
M
Microsoft Ads (Bing)
C
Cloudflare Insights
G
Google Tag Manager
T
TikTok Pixel
B
Bing
F
Facebook Pixel
S
Sentry
G
Google Static
G
Google DoubleClick
G
Google Analytics
F
Facebook
A
Analytics Service

How much traffic does Mercari get?

Traffic & Engagement

107.7M
Monthly Visits
+5.0%
6.2
Pages/Visit
11:49
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend+6%
101.9M
Oct 2025
Oct
102.6M
Nov 2025
Nov
107.7M
Dec 2025
Dec

Rankings

#334
Global Rank
#48
Japan Rank
Retail
Category

Backlinks & Authority

26.9M
Backlinks
53.0K
Ref. Domains
85
Authority Score
Low
Penalty Risk
Backlinks Trend-35%
41.3M
Jul 2025
Jul
38.0M
Aug 2025
Aug
35.6M
Sep 2025
Sep
33.7M
Oct 2025
Oct
30.5M
Nov 2025
Nov
26.9M
Dec 2025
Dec

Search Traffic

Organic
20.2M
Paid
638.5K

Top Organic Keywords

#1らくらく メルカリ 便
246,000 vol1.1%
#2メルカリ
7,480,000 vol1.1%
#1mercari
201,000 vol0.9%
#1ゆうゆう メルカリ 便
201,000 vol0.9%

Where is Mercari's audience located?

🇯🇵Japan67.0%
🇺🇸United States22.8%
🇹🇼Tw2.1%
🇰🇷South Korea0.9%
🇭🇰Hong Kong0.9%

Device Distribution

Desktop47.6%
Mobile52.4%

What keywords does Mercari rank for?

5 keywords
1メルカリ3.1M vol$0.11
2mercari896.7K vol$0.37
3メルカリ ログイン47.9K vol$1.41
4merukari194.5K vol$0.15
5めるかり116.1K vol

How is Mercari's SEO?

Open Graph Image

OG Image preview
og:image

https://u-web-assets.mercdn.net/assets/common/ogp_image_1.png

Meta Tags

title59 chars

Your Go-to Marketplace for Deals on Used & Secondhand Items

description175 chars

Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.

languageEN

H1 Tags

h1Privacy settings
h1Your Go-to Marketplace for Deals on Used & Secondhand Items

Schema Types

WebSite

Who works at Mercari?

Loading leads...

What do customers think of Mercari?

Mercari U.S.

Mercari U.S.

1.2
20,243 reviews
✓ Claimed

Categories

Online Marketplace#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/27/2017

Contact Information

Address:
US

Reviews (20)

Filter by rating:
linda smith
1/16/2026
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 1/15/2026
Honest sellers great value

Everything bought has been terrific. I find great values, good items and honest sellers . It's a really honest and cheap company with good customer service too. I returned 2 items and got a refund immediately.

John Tran
1/20/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/14/2026
The worst website to buy from

The worst website to buy from. I just got scammed. I tried to buy a card from a 3rd party buyer, the card said it got delivered, but it never did. I talked to my mail woman, my postal service, and my neighbors. NOTHING. What's worse is they give a tracking number only you can track on Mercari. Not on USPS. So if you lose your package, USPS can't help you. I asked for a refund, and they're giving me the run around.

R Cuadra
1/20/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/19/2026
Terrible customer support

Terrible customer support! Someone sold me a bootlegged show. I tried to report within 3 days and I could not reach them. What’s weird is I could not log in again to my account. Eventually someone posted an email address, I sent a email and I got a response a few days later. They said they could not help me because it was over 3 days. People should just stick with eBay or other websites.

Stacey Cline
1/20/2026
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 1/19/2026
Deceptive

Deceptive, fraudulent, business practices . I point blank asked the seller if the shorts she was selling had any pilling because I couldn't tell by the pics . She said " no pilling " . The day the shorts arrived there was pilling all over , the shorts are unsuitable to wear . The seller lied . I immediately notified mercari who automatically gave me credits for the shorts and paid the seller for hedious crappy shorts. I did not want a credit. I want a refund. Mercari refused . I do not plan on ever buying another crappy thing from mercari . This is not the first time I received unsuitable items . Im done with this platform and Mercari s bad business practices . Their policy clearly states can return item if notified within 3 days if item not as described may receive refund.

Sheryl Ruzek
1/19/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/18/2026
NEVER use this site

Last year I opened an account to purchase a suitcase, but the next day was notified it wasn't available. You can't cancel on the website, that says you have to do so in the app or mail a request to a PO Box. Despite mailing a cancelation request months ago, I got an email from Mercari and logged on despite my request to cancel. With a Google search I found an "Intake Form" complete. After submitting it, I had to verify through email and was advised "45 days" to cancel. No phone, email, or even a chat-bot.

Frequently Asked Questions about Mercari

What is Mercari's Revenue?
Mercari generates approximately $116M in annual revenue. With 640 employees, that's $181,250 per employee.
What does Mercari do?
Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.
How fast is Mercari growing?
Mercari has grown by 5.0% in the last 6 months according to traffic data. employee count has changed by -6% year over year.
How do people interact with Mercari?
When visiting Mercari, visitors view an average of 6.2 pages per visit, and spend around 11:49 on the site, and the bounce rate is 49.2%.
How do people find Mercari?
86.9M people (81%) visit Mercari directly. 20.2M (19%) find them through organic search. 638.5K (1%) come through paid advertising.
Who uses Mercari?
Mercari's top market is Japan with 72.2M visitors (67.0%). United States is 2nd with 24.6M (22.8%). Taiwan is 3rd with 2.3M (2.1%).
What technologies does Mercari use?
Mercari uses 21 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, reCAPTCHA, Sentry.
Who are Mercari's competitors?
Mercari's main competitors include Poshmark, eBay, Etsy, Depop, thredUP. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mercari?
Mercari has a Trustpilot score of 1.2 out of 5 (1 stars) based on 20,243 customer reviews.

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How to contact Mercari?

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About mercari.com

Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.

Company Overview

mercari.com
Website
e-commerce_and_shopping
Industry
#156
Global Rank
159.6M
Monthly Visitors
21
Technologies
25+
Employees

Contact mercari.com

Technology Stack

mercari.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, Sentry, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Error Tracking

Sentry

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

TrustArc

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Traffic & Audience

159.6M
Monthly Visits
35%
Bounce Rate
8.6
Pages/Visit
7:23
Avg. Duration

mercari.com receives approximately 159.6M monthly visitors and ranks #156 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 7:23 on the site.

The majority of mercari.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mercari.com?
Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.
What technologies does mercari.com use?
mercari.com uses 21 technologies including Font Awesome, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact mercari.com?
You can contact mercari.com through their contact page.
What are mercari.com's social media accounts?
mercari.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is mercari.com hiring?
Check mercari.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is mercari.com?
mercari.com receives approximately 159.6M monthly visitors and ranks #156 globally. Traffic is growing by 10.7% month-over-month.

Related Searches

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This page provides publicly available information about mercari.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mercari.com directly at https://mercari.com.