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Mercari: The 150M Visit Powerhouse
How a Japanese resale giant conquered the global market without losing its soul
While everyone chases the next unicorn, Mercari quietly built a $116M revenue machine by solving the oldest problem in commerce: turning clutter into cash. With 160M monthly visits, it's not just a marketplace—it's a global trust engine for secondhand everything.
"Mercari isn't just selling used items—it's selling the peace of mind that comes with a frictionless, trusted transaction."
The Trust Paradox
With a brutal 1.2/5 Trustpilot rating across 20K+ reviews, Mercari faces the fundamental challenge of resale platforms: balancing seller freedom with buyer protection. Yet their 65% direct traffic suggests a loyal user base that keeps returning despite the friction. This isn't a bug—it's the reality of any peer-to-peer marketplace scaling globally.
The Global Juggernaut
The data reveals Mercari's Japanese dominance: 'メルカリ' (3.1M monthly searches) dwarfs 'mercari' (896K). With 70.6% of traffic from undefined regions (likely Japan), Mercari has built a trans-Pacific empire. This isn't accidental—it's a deliberate strategy of dominating one market before expanding, a playbook most Western startups ignore.
What makes Mercari unique isn't the tech stack (Tailwind, AWS, Cloudflare are table stakes). It's their obsessive focus on the 'hassle-free' promise. They've built a PWA-first experience that works on any device, anywhere, without requiring app downloads—a critical advantage in markets where data is expensive and phone storage is limited.
- 65% direct traffic proves brand loyalty in a space dominated by search
- Japanese market dominance (3.1M monthly searches) as a launchpad for global expansion
- PWA-first strategy that prioritizes accessibility over native app features
- 150M+ monthly visits with just 640 employees—remarkable operational efficiency
The Unsexy Billion-Dollar Playbook
Mercari proves that in resale, trust is the ultimate product—and the hardest to scale
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5 keywordsHow is Mercari's SEO?
Open Graph Image

https://u-web-assets.mercdn.net/assets/common/ogp_image_1.png
Meta Tags
Your Go-to Marketplace for Deals on Used & Secondhand Items
Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.
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Mercari U.S.
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Reviews (20)
Honest sellers great value
Everything bought has been terrific. I find great values, good items and honest sellers . It's a really honest and cheap company with good customer service too. I returned 2 items and got a refund immediately.
The worst website to buy from
The worst website to buy from. I just got scammed. I tried to buy a card from a 3rd party buyer, the card said it got delivered, but it never did. I talked to my mail woman, my postal service, and my neighbors. NOTHING. What's worse is they give a tracking number only you can track on Mercari. Not on USPS. So if you lose your package, USPS can't help you. I asked for a refund, and they're giving me the run around.
Terrible customer support
Terrible customer support! Someone sold me a bootlegged show. I tried to report within 3 days and I could not reach them. What’s weird is I could not log in again to my account. Eventually someone posted an email address, I sent a email and I got a response a few days later. They said they could not help me because it was over 3 days. People should just stick with eBay or other websites.
Deceptive
Deceptive, fraudulent, business practices . I point blank asked the seller if the shorts she was selling had any pilling because I couldn't tell by the pics . She said " no pilling " . The day the shorts arrived there was pilling all over , the shorts are unsuitable to wear . The seller lied . I immediately notified mercari who automatically gave me credits for the shorts and paid the seller for hedious crappy shorts. I did not want a credit. I want a refund. Mercari refused . I do not plan on ever buying another crappy thing from mercari . This is not the first time I received unsuitable items . Im done with this platform and Mercari s bad business practices . Their policy clearly states can return item if notified within 3 days if item not as described may receive refund.
NEVER use this site
Last year I opened an account to purchase a suitcase, but the next day was notified it wasn't available. You can't cancel on the website, that says you have to do so in the app or mail a request to a PO Box. Despite mailing a cancelation request months ago, I got an email from Mercari and logged on despite my request to cancel. With a Google search I found an "Intake Form" complete. After submitting it, I had to verify through email and was advised "45 days" to cancel. No phone, email, or even a chat-bot.
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About mercari.com
Discover deals on everything from secondhand fashion to pre-owned collectibles, electronics, books & more on Mercari. Your go-to marketplace for hassle-free selling and deals.
Company Overview
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Technology Stack
mercari.com uses 21 technologies across their website including Font Awesome, reCAPTCHA, Sentry, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
TrustArc
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Traffic & Audience
mercari.com receives approximately 159.6M monthly visitors and ranks #156 globally. The website has a bounce rate of 35% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 7:23 on the site.
The majority of mercari.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mercari.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mercari.com directly at https://mercari.com.