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Depop: The $634M Thrift Store That Beat Amazon
How a social commerce app dominates resale with 27M monthly visits
Depop isn't just a resale app—it's a $634M cultural phenomenon where Gen Z shops for vintage, sneakers, and streetwear. With 27M monthly visits, it's quietly building the future of commerce by making second-hand cool.
"Depop's secret isn't inventory—it's community. They turned shopping into social networking, and resale into status."
The Creator Economy Engine
Depop's 27M monthly visits come from 65% direct traffic—users aren't searching; they're returning. This isn't transactional e-commerce; it's a habit. The platform's 5.9M backlinks prove it's embedded in the cultural fabric, with small business owners like Amy Cruz and Nina Schmidt building actual livelihoods. The 2.4/5 Trustpilot rating reveals friction, but the retention suggests they're solving a deeper need: identity through curation.
The Anti-Amazon Playbook
While Amazon optimizes for convenience, Depop wins on discovery. Their 28% organic search traffic shows they're a destination, not a utility. The keyword 'depop' alone drives 1.3M monthly searches—more than their own brand name. This is category ownership. They're not competing with e-commerce giants; they're making e-commerce irrelevant by turning commerce into community.
The tech stack tells the story: PWA for mobile-first Gen Z, Ant Design for rapid iteration, and Cloudflare for global scale. But the real innovation is invisible—Twitter Cards and social sharing baked into the DNA. Every listing is a marketing asset. This isn't a marketplace; it's a network effect machine where sellers become influencers and buyers become curators.
- 65% direct traffic proves product-market fit and sticky retention
- 5.9M backlinks show organic cultural relevance, not paid growth
- 2.4/5 Trustpilot suggests scaling friction alongside growth
- PWA-first approach meets Gen Z where they live: mobile
Depop is the blueprint for social commerce
They proved that when you build for community first, transactions follow. The 27M monthly visits aren't just traffic—they're a movement.
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Traffic & Engagement
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5 keywordsHow is Depop's SEO?
Meta Tags
Depop - buy, sell, discover unique fashion
Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.
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Reviews (20)
Depop is an excellent app to use i recommend 1000%
Depop is an excellent app to use for selling clothes that you don’t use anymore or clothes you wanna get off your hands makes the process very easy, especially with the labels you can print off their app.
Quick selling for sellers
I think that depop should be a place whet things can get sold quicker and that they reach the right audience to sell quicker
It went amazing I love the app but I…
It went amazing I love the app but I got suspension so I don’t know how to get back and I would love to get back to on the app and get stuff
Depop has the most amazing customer…
Depop has the most amazing customer service. That’s huge! You can find their help email easily and they get back to you almost immediately. It’s such a relief if there’s ever a problem - when there hardly is. Depop is the only place I sell and but on. Love it.
My issue was resolved quickly
My issue was resolved quickly. I have been using Depop for about a year and it is a site that I recommend to everyone.
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About depop.com
Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.
Company Overview
depop.com Social Media
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Phone Numbers
Technology Stack
depop.com uses 12 technologies across their website including HSTS, Contentful, Cloudflare, and more.
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
depop.com receives approximately 27.1M monthly visitors and ranks #1,280 globally. The website has a bounce rate of 41% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 4:10 on the site.
The majority of depop.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about depop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit depop.com directly at https://depop.com.