etsy.com
etsy.com
Get leads like Etsy — and thousands more
Build targeted lists by tech stack, traffic, and more
Etsy: The 524M-Visit Marketplace
How a handmade goods platform became a global e-commerce giant
In a world dominated by Amazon's algorithmic efficiency, Etsy carved out a 524-million-visit-per-month empire by selling something Amazon couldn't: human connection. The platform isn't just a marketplace—it's a cultural movement that turned your grandmother's knitting patterns into a $2.2B revenue business.
"Etsy's genius wasn't inventing e-commerce—it was monetizing nostalgia in a digital age."
The Community-First Architecture
With 9,929 employees and $2.2B in revenue, Etsy operates at a staggering $222K per employee—nearly double Amazon's efficiency. But the real magic is in their traffic composition: 59% direct visits means customers aren't just browsing; they're returning with intent. The 'Etsy' keyword alone drives 9.7M monthly searches—more than most Fortune 500 brands.
The SEO Moat
Etsy commands 210M+ backlinks and 33% organic traffic, but here's the provocative insight: their second most-searched term is 'esty'—a typo with 366K monthly searches. This accidental SEO gold reveals their brand dominance. They own the category so completely that even misspellings drive traffic. Most companies would kill for this level of brand recall.
The Trustpilot rating tells a different story though—1.4/5 stars from 19K reviews. This isn't a bug; it's a feature of their marketplace model. When you aggregate millions of independent sellers, you inherit their collective customer service failures. Etsy isn't selling products; it's selling a platform, and platforms are messy by design.
- Direct traffic dominance (59%) signals exceptional brand loyalty in an era of algorithmic discovery
- The 'esty' typo phenomenon proves category ownership—own the misspelling, own the market
- 19K Trustpilot reviews at 1.4 stars reveals the marketplace paradox: platform success ≠ individual seller success
The Anti-Algorithm Victory
In an age of AI-curated feeds, Etsy proves that human connection still scales
How much traffic does Etsy get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Etsy's audience located?
Who competes with Etsy?
Device Distribution
What keywords does Etsy rank for?
5 keywordsWhat is Etsy's revenue?
Who works at Etsy?
Loading leads...
What do customers think of Etsy?
Etsy
Categories
Activity & Engagement
Contact Information
Reviews (20)
Absolutely outstanding site
Absolutely outstanding site. I had a problem with a purchase on Etsy, vintage furniture not as described by seller (damaged) and after three weeks of frustrating attempts to amicably resolve things I finally lodged a case with Etsy (and S.75 with credit card). I haven’t used them much, just small stuff, and never had a problem, so didn’t know what to expect. Maybe I’d get absolutely no response or they’d brush me off siding with seller as that’s their revenue. Within hours they contacted me and the seller setting out exactly what seller had to do and timetable. They gave seller a deadline, and 48 hours later they refunded me in full on sellers behalf when seller failed to respond to them or me with refund. I’m genuinely astonished at their speed and decisive action. I’m really impressed by the integrity of the platform in forcefully ensuring customers rights are safeguarded (it was a clear cut case). I will use Etsy again, and strongly recommend Etsy to others. You can buy with confidence on Etsy, and Etsy has your back if things sometimes go wrong. An outstanding platform.
Etsy is Great!
This christmas as like many people I ordered most of my stuff online. I shopped at Etsy. This is the perfect shop to get custom made items for the people you love that you really cant find anywhere else, that is a huge plus for me. The only disappointment I had was the shipping, it took way to long, two of my items didn't come in till last week. I posted a review on one item and the shop owner contacted me as soon as I posted it and wanted to fix the problem, she was very nice and considerate which was a huge plus for me.
A crypto scam left me with heavy losses…
A crypto scam left me with heavy losses and a lot of uncertainty. ℂ𝕪𝕡𝕙𝕖𝕣𝕔𝕠𝕚𝕟𝕣𝕖𝕔𝕠𝕧𝕖𝕣𝕪 provided guidance that helped me move forward.
As a seller:
As a seller: I feel like the fees have gone up so much over the last few years. On my shop I used to make £700+ some months from my hand made digital downloads, now I only make less than £200. This is down to two reasons, one being the fees going up and secondly, the site is swamped with AI. People have seen an "easy" way to make money by creating AI generated digital downloads for cheap, meaning people who actually put time and effort into creating handmade resources (the app is meant to be for handmade things.....) don't get any sales becuase someone is flogging AI generated slop for a couple of quid. Please etsy do a better job of moderating AI on your platform that was originally made for people to sell bespoke crafts and resources
Don’t use them
Don’t use them. I thought about creating a shop to sell my products. When I created the shop, I was immediately charged £14. I decided to proceed. A few hours later, still baffled by the charge, I decided to close my shop without having listed any item for sale. To close my shop, Etsy charged me £2.80. Within the uk, we have the consumer rights act which means that there’s a 14 day cooling off period. That means I shouldn’t be charged, or should receive a refund for £16.80. However, there’s no sign of this. Etsy is a scam company.
Frequently Asked Questions about Etsy
What is Etsy's Revenue?
How fast is Etsy growing?
How do people interact with Etsy?
How do people find Etsy?
Who uses Etsy?
Who are Etsy's competitors?
What do customers think of Etsy?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export etsy.com Data
Download the complete tech stack, analytics, leads, and company data for etsy.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About etsy.com
Company Overview
Traffic & Audience
etsy.com receives approximately 524.0M monthly visitors and ranks #57 globally. The website has a bounce rate of 39% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 4:56 on the site.
The majority of etsy.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is etsy.com?
How popular is etsy.com?
Related Searches
This page provides publicly available information about etsy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit etsy.com directly at https://etsy.com.