pinterest.com
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Pinterest: The Visual Search Engine That Isn't Social
Why 1.4B visits/month are driven by intent, not influence.
Pinterest isn't fighting for your attention—it's fighting for your future. While Meta bleeds users chasing engagement metrics, Pinterest quietly commands a 21st global rank with a user base planning their next purchase, not just their next party. It's the only platform where 'discovery' actually means 'decision.'
"Pinterest doesn't sell ads—it sells intent. That's why its 63% direct traffic dwarfs social platforms."
The Intent Economy
Here's the data that matters: 57.7M monthly searches for 'pinterest' itself. That's not brand awareness—that's a habit. Compare that to the 3.9M searches for the Russian transliteration 'пинтерест' and you see a platform that's conquered markets without a traditional localization strategy. Users don't stumble on Pinterest; they hunt for it.
The Misspelling Moat
The typo traffic is telling: 'pintrest' (2.7M), 'pin' (1.4M), 'pinterst' (857K). This isn't SEO failure—it's monopoly. When users misspell your name and still find you, you own the category. Pinterest has become the Kleenex of visual search, and that's worth $2.4B in annual revenue.
But here's the contradiction that should keep investors awake: a 1.3/5 Trustpilot rating from nearly 2,000 reviews. For a platform with 1.4B visits, that's not a PR problem—it's a product identity crisis. Pinterest is either misunderstood by its users or fundamentally failing their expectations.
- Vite & PWA: Betting on speed and native-like experience over bloated frameworks
- Amazon S3 + Open Graph: Infrastructure designed for viral visual sharing
- Priority Hints: Optimizing for the 'dreaming' phase, not just the 'buying' phase
Pinterest wins by refusing to play the social media game
While others optimize for dopamine hits, Pinterest optimizes for dopamine delays. The 63% direct traffic proves it: users aren't here to scroll—they're here to plan. And planning is the most monetizable behavior on the internet.
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Traffic & Engagement
Traffic Sources
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5 keywordsWhat is Pinterest's revenue?
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What do customers think of Pinterest?
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Activity & Engagement
Contact Information
Reviews (20)
this is an image sharing inspiration…
this is an image sharing inspiration app not a ecommerce site. Its already not great and if they sell to OpenAI i will never use this platform again and i know many people with the same sentiment
Pinterest Allows Fraudulent Ads To Scam People.
I like the pictures on this site and have had an account on Pinterest for quite a while. I am unhappy with them now because they allow fraudulent ads on their site. These ads come out of Hong Kong and advertise fake store closings with big savings. They had one for L.L. Bean that I clicked on and they have a totally fake website you are taken to. They offer items for sale and really low prices and I actually fell for it. Luckily, my bank sent out a fraud alert and stop these criminals in Hong Kong from taking my money and using my financial information. I reported it to Pinterest, but they will do nothing about it. I think it's very irresponsible of them to allow these ads on their sites.
Many ads pop up
The site, once a hub for design and work, has become ad-filled and dull, leading to a decrease in visits despite nostalgia.
Pinterest just isn’t the same
Pinterest just isn’t the same. I’ve been on here for over 8 years or more and the boards are full of advertisements. You can hardly see content you’re (interested) in without being bombarded with nonsense you aren’t (Interested) in. Also, there are many sites on here that terrible reviews for their products yet Pinterest keeps letting them advertise on there just makes the site cheap looking and not quality content. You are better off just searching Google then to waste your time on there. I’m pulling away more and more everyday… shame on Pinterest for going down the drain.
Pinterest used to be ok
Pinterest used to be ok, fun postings and some good information. What happened? Nothing but fake made up postings.
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About pinterest.com
Company Overview
Technology Stack
pinterest.com uses 13 technologies across their website including Vimeo, YouTube Embed, Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo, YouTube Embed
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3
Scheduling
Calendly
Performance
Priority Hints
Traffic & Audience
pinterest.com receives approximately 1453.3M monthly visitors and ranks #21 globally. The website has a bounce rate of 36% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 7:02 on the site.
The majority of pinterest.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pinterest.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pinterest.com directly at https://pinterest.com.