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tumblr.com

Visit148.7M/mo$582M2.9K25 Leads
Deep Dive

Tumblr: The Unkillable Internet Anomaly

How a 17-year-old platform generates $582M while ignoring every modern growth playbook

Tumblr isn't just a social platform—it's a living fossil that refuses to die. While competitors chase viral trends and algorithmic perfection, this 17-year-old microblogging empire quietly rakes in $582M annually with a team of just 2,867 people. It's the internet's most stubborn success story, proving that sometimes the best business model is to simply exist.

$582M
annual revenue
2,867
employees
$203K
revenue per employee
17+
years operating

"Tumblr is what happens when you build for human expression instead of engagement metrics—and somehow make half a billion dollars doing it."

The Cult of the Creators

Tumblr's 2,867 employees serve a user base that treats the platform like a digital diary, art gallery, and community hall rolled into one. Unlike Instagram's polished perfection or Twitter's performative outrage, Tumblr thrives on messy, authentic self-expression. This isn't a bug—it's the entire business model. The platform's anonymity and lack of real-name requirements create a safe space for LGBTQ+ youth, artists, and subcultures that mainstream platforms marginalize. These aren't just users; they're digital refugees who've built their home on Tumblr's servers.

The Revenue Paradox

Here's where it gets interesting: Tumblr generates $582M annually while actively resisting the very tactics that drive modern social media growth. No algorithmic feeds pushing rage-bait. No aggressive data harvesting for targeted ads. No influencer economy. Instead, they've built a sustainable business on display advertising, premium features (like ad-free browsing and custom themes), and occasional brand partnerships. It's a revenue model that feels almost quaint—yet it works. The math is staggering: $203K in revenue per employee puts them in the same efficiency league as tech giants, but with a fraction of the complexity.

The platform's tech stack is deliberately minimal—zero technologies detected in their public stack suggests either extraordinary efficiency or deliberate obscurity. This isn't a company chasing the latest AI buzzwords or blockchain integrations. Tumblr's engineering philosophy seems to be: build what works, maintain what doesn't break, and never optimize for scale at the expense of community. It's a radical stance in an industry obsessed with growth hacking.

  • Revenue per employee rivals Big Tech without the complexity
  • Built a sustainable business on 'outdated' display advertising
  • Maintains cult-like user loyalty despite zero algorithmic manipulation
  • Proves community-first platforms can be profitable without surveillance capitalism
No viral growth loops
Organic community growth through genuine connection
No sophisticated personalization algorithms
Human-curated discovery via tags and reblogs
No influencer monetization engine
Creator-friendly environment without middlemen
No aggressive data collection for ad targeting
Sustainable revenue without privacy violations

Tumblr is the internet's most important lesson in restraint

While everyone else chased the algorithm, Tumblr chased the human—and won with $582M in revenue to prove it

How much traffic does Tumblr get?

Traffic & Engagement

148.7M
Monthly Visits
+0.4%
4.9
Pages/Visit
13:19
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend-10%
165.3M
Oct 2025
Oct
148.1M
Nov 2025
Nov
148.7M
Dec 2025
Dec

Rankings

#232
Global Rank
#126
United States Rank

Backlinks & Authority

279.1M
Backlinks
201.2K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend-6%
296.3M
Jul 2025
Jul
285.1M
Aug 2025
Aug
273.6M
Sep 2025
Sep
280.0M
Oct 2025
Oct
283.2M
Nov 2025
Nov
279.1M
Dec 2025
Dec

Search Traffic

Organic
17.3K

Top Organic Keywords

#2huge-titted
33,100 vol21.5%
#1huge tumblr tits
1,600 vol5.8%
#1big titstumblr
1,300 vol4.7%
#4gay male tybw
4,400 vol4.2%
#1hugetits tumblr
1,000 vol3.6%

Where is Tumblr's audience located?

🇺🇸United States47.6%
🇧🇷Brazil3.6%
🇬🇧United Kingdom3.6%
🇩🇪Germany3.1%
🇨🇦Canada3.1%

Device Distribution

Desktop37.2%
Mobile62.8%

Who works at Tumblr?

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What do customers think of Tumblr?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Tumblr

What is Tumblr's Revenue?
Tumblr generates approximately $582M in annual revenue. With 2,867 employees, that's $203,000 per employee.
How fast is Tumblr growing?
Tumblr has grown by 0.4% in the last 6 months according to traffic data.
How do people interact with Tumblr?
When visiting Tumblr, visitors view an average of 4.9 pages per visit, and spend around 13:19 on the site, and the bounce rate is 52.9%.
How do people find Tumblr?
148.6M people (100%) visit Tumblr directly. 17.3K (0%) find them through organic search.
Who uses Tumblr?
Tumblr's top market is United States with 70.7M visitors (47.6%). Brazil is 2nd with 5.3M (3.6%). United Kingdom is 3rd with 5.3M (3.6%).
Who are Tumblr's competitors?
Tumblr's main competitors include Reddit, Pinterest, Twitter, 4chan, WordPress. These companies operate in similar markets and compete for the same customer base.

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About tumblr.com

Company Overview

tumblr.com
Website
25+
Employees

Frequently Asked Questions

What is tumblr.com?
tumblr.com is a website that you can visit at https://tumblr.com. Use TechList.ai to discover the technologies, analytics, and company information about tumblr.com.

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This page provides publicly available information about tumblr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tumblr.com directly at https://tumblr.com.