noveltyinc.com
Get leads like Noveltyinc — and thousands more
Build targeted lists by tech stack, and more
Novelty Inc.: The B2B Impulse Empire
How a 175-person team quietly built a $48M wholesale machine
While everyone chases viral DTC brands, Novelty Inc. built a $48.3M empire selling impulse products in bulk. They're the invisible engine behind countless convenience stores, gas stations, and smoke shops—proving that boring B2B can be wildly profitable.
"They're not building a website audience—they're building a wholesale distribution network that doesn't need SEO."
The Invisible B2B Giant
Novelty Inc. operates in the shadows of retail. With 175 employees and $48.3M in revenue, they're a mid-sized player with enterprise-level impact. Their game isn't attracting individual shoppers—it's equipping retailers with high-margin impulse buys. The zero website traffic? That's not a failure; it's a feature. Their real traffic happens at trade shows, through sales reps, and in bulk orders that never touch their website.
The Impulse Playbook
Their strategy is deceptively simple: dominate three high-velocity categories—Impulse, Smoking, and Technology. They don't invent trends; they spot them and flood wholesale channels with affordable versions. The tech stack (jQuery, Owl Carousel, AOS) reveals their priorities: functional over flashy, reliable over revolutionary. They're not building a digital storefront; they're building a catalog that sells itself through sheer product variety and bulk pricing.
The leadership team tells the story. Todd Green (CEO & Founder) leads with a mix of veterans: Yvonne Stader (VP Business Development), Brian Parker (VP Special Markets), and Nason Frizzell (VP Brands). This isn't a startup—it's a mature operation focused on execution, not hype. Their social presence? A single TikTok account (@noveltyimpulse) with minimal activity. Why? Because their customers aren't scrolling—they're ordering pallets.
- B2B-first model: Zero focus on end consumers, 100% on retailers
- Product velocity: High-impulse, low-cost items that turn inventory fast
- Channel mastery: Trade shows and relationships over digital marketing
- Operational discipline: 175 people generating $276K revenue per employee
The Unsexy Billion-Dollar Playbook
While startups chase vanity metrics, Novelty Inc. proves that boring B2B with operational excellence beats flashy DTC every time. They're not building a brand—they're building a supply chain that feeds thousands of retailers. That's the real moat.
What tech stack does Noveltyinc use?
How much traffic does Noveltyinc get?
Traffic & Engagement
How is Noveltyinc's SEO?
Open Graph Image
http://noveltyinc.com/cdn/shop/files/WHOLESALE_FAVICON_LOGO_2_2ac8dd82-818a-44b6-b4cf-35f50ddb123c.png?v=1754338747
Meta Tags
Novelty Inc. Wholesale | IMPULSE | SMOKING | TECHNOLOGY – NOVELTY INC WHOLESALE
Novelty Inc. Wholesale | IMPULSE | SMOKING | TECHNOLOGY. Designer & importer of on-trend, high-impulse products, novelties & smoking accessories. Get bulk discounts on our huge selection of products.
Novelty Inc. Wholesale | IMPULSE | SMOKING | TECHNOLOGY
Schema Types
What is Noveltyinc's revenue?
Who works at Noveltyinc?
Loading leads...
What do customers think of Noveltyinc?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Noveltyinc
What is Noveltyinc's Revenue?
What does Noveltyinc do?
How fast is Noveltyinc growing?
What technologies does Noveltyinc use?
Who are Noveltyinc's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Noveltyinc?
Social Profiles
Export noveltyinc.com Data
Download the complete tech stack, analytics, leads, and company data for noveltyinc.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About noveltyinc.com
Novelty Inc. Wholesale | IMPULSE | SMOKING | TECHNOLOGY. Designer & importer of on-trend, high-impulse products, novelties & smoking accessories. Get bulk discounts on our huge selection of products.
Company Overview
noveltyinc.com Social Media
Contact noveltyinc.com
Technology Stack
noveltyinc.com uses 27 technologies across their website including Google Fonts, hCaptcha, HSTS, Bunny CDN, cdnjs, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
Bunny CDN, cdnjs, jsDelivr, KeyCDN
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Push Notifications
Pusher
Customer Support
Zendesk
Traffic & Audience
noveltyinc.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
Frequently Asked Questions
What is noveltyinc.com?
What technologies does noveltyinc.com use?
How do I contact noveltyinc.com?
What are noveltyinc.com's social media accounts?
Is noveltyinc.com hiring?
How popular is noveltyinc.com?
Related Searches
This page provides publicly available information about noveltyinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit noveltyinc.com directly at https://noveltyinc.com.