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novicap.com
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novicap.com

25 technologies
VerifiedGrowingVisit36.2K/mo$15M11325 Tech18 Leads
Deep Dive

Novicap: The B2B Fintech Flying Under the Radar

A $14.7M revenue company optimizing working capital with a unique traffic profile

While most fintechs chase consumer wallets, Novicap quietly built a $14.7M business optimizing B2B cash flow. But their traffic data reveals a story more complex than a standard lending platform.

$14.7M
Annual Revenue
113
Employees
36K
Monthly Visits
68%
Organic Traffic

"Novicap isn't just lending money; they're selling financial literacy wrapped in factoring solutions."

The SEO-First Growth Engine

With 68% organic traffic and only 24% direct, Novicap relies heavily on search intent. Their top keywords aren't product names—they're educational queries like 'flujo circular de la renta real' and 'que es el confirming'. This suggests a top-of-funnel strategy targeting CFOs and finance directors researching concepts before buying solutions.

The Trust Paradox

Despite 23 Trustpilot reviews and a 4.5/5 rating, the traffic volume (36K monthly visits) feels low for a company at this revenue scale. This indicates either a high-ticket, low-volume business model or that their primary conversion channels happen offline—likely through direct sales to corporate clients, which aligns with having a Director of Corporate Clients on the leadership team.

The tech stack reveals a pragmatic approach: jQuery and Bootstrap (mature, stable frameworks) rather than bleeding-edge tech. They're building for reliability, not flash. The presence of PWA hints suggests mobile optimization for business users who need access to financial dashboards on the go.

  • Educational SEO strategy drives qualified leads researching financial concepts
  • High revenue-to-employee ratio ($130K/employee) indicates efficient operations
  • Low traffic volume suggests enterprise sales motion over self-service
  • Trustpilot presence shows they value social proof despite B2B focus
No massive traffic numbers (only 36K monthly visits)
Educational content attracts high-intent CFOs
Not chasing viral growth or consumer brand awareness
Efficient revenue generation ($14.7M with 113 employees)
Tech stack isn't cutting-edge (jQuery, Bootstrap)
Stable, proven tech that works for complex financial products

The Quiet Giant of Spanish Fintech

Novicap proves that in B2B finance, depth of relationship beats breadth of traffic every time.

What tech stack does Novicap use?

45 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
A/B Testing1
Performance1
JavaScript Libraries3
Tracking & Analytics20
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Static
T
Tracking Pixel
A
Analytics Service
G
Google Tag Manager
G
Google Analytics
L
LinkedIn Insight Tag
H
Hotjar
L
LinkedIn
G
Google DoubleClick
F
Facebook Pixel
F
Facebook

How much traffic does Novicap get?

Traffic & Engagement

36.2K
Monthly Visits
2.0
Pages/Visit
0:34
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+38%
26.2K
Oct 2025
Oct
31.3K
Nov 2025
Nov
36.2K
Dec 2025
Dec

Traffic Sources

Search
68%
Direct
24%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Novicap's audience located?

🌍22.7%
🌍11.8%
🌍8.0%
🌍7.6%
🌍7.5%

What keywords does Novicap rank for?

5 keywords
1novicap850 vol$3.03
2flujo circular de la renta real340 vol
3factoring app inversus130 vol
4einforma competidores120 vol
5que es el confirming630 vol

How is Novicap's SEO?

Open Graph Image

OG Image preview
og:image

https://novicap.com/assets/uploads/2021/11/Inicio-es.png

Meta Tags

title48 chars

Novicap | Redefiniendo la gestión del circulante

description149 chars

Novicap ofrece soluciones de financiación y optimización del circulante, impulsando el crecimiento de las empresas a través de tecnología financiera.

languageES-ES

Schema Types

Unknown

Who works at Novicap?

Loading leads...

What do customers think of Novicap?

Novicap

Novicap

4.5
23 reviews
✓ Claimed

Categories

Financial Institution#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/28/2016

Contact Information

Address:
Avda. Diagonal 618 - Planta 7F
Barcelona, ES

Reviews (20)

Filter by rating:
IVAN
7/2/2025
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 7/1/2025
El servicio de NOVICAP es muy profesional

El servicio de NOVICAP es muy profesional y la atención exquisita. Su plataforma es muy intuitiva y los trámites muy ágiles. Estamos muy satisfechos.

Company Response7/3/2025

¡Hola, Iván! Gracias por tu valoración de 5 estrellas. ¡Qué bien que tu experiencia haya sido tan buena! Nos motiva mucho saber que valoras nuestro servicio profesional y nuestra plataforma intuitiva. Gracias por tu confianza. El equipo de Novicap

FRANCISCO JOSE
10/7/2024
🇪🇸 Spain5 reviewsOrganicUnverified
Experience date: 10/7/2024
MUY BUENOS PROFESIONALES

MUY BUENOS PROFESIONALES, LA PLATAFORMA DE TRABAJO CON ELLOS, FUNCIONA A LAS 1.000 MARAVILLAS Y CONTIENE TODOA LA INFORMACION QUE NECESITAMOS PARA SU CONTROL, CON EL FACTORING QUE TENEMOS CON NOVICAP. AHORA, VAMOS A EMPEZAR CON NOVICAP, CON UNA LINEA DE CONFIRMING PRONTO PAGO A PROVEEDORES, QUE SEGURO SE TRABAJARA CON ELLOS DE MARAVILLA.

OSCAR
2/23/2024
🇪🇸 Spain1 reviewsBasicLinkVerified
Experience date: 2/23/2024
Atención personalizada

Atención personalizada, rápida y eficaz

Company Response2/26/2024

¡Muchas gracias por tu valoración positiva Oscar! Uno de nuestros principales objetivos es que nuestros clientes siempre tengan una comunicación y atención ágiles por parte del equipo.

Vicenç Segura Ollé
2/20/2024
🇪🇸 Spain1 reviewsBasicLinkVerified
Experience date: 2/20/2024
Intuitivo

la página web es muy intuitiva y fácil de comprender

Company Response2/22/2024

Muchas gracias Vicenç, dedicamos muchos esfuerzos a mejorar nuestra interfaz para que el proceso sea más fácil para nuestros clientes. ¡Nos alegramos de que estos lo perciban!

Josep
10/18/2023
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 9/14/2023
Agilidad

Agilidad, y facilidad de uso de la plataforma

Frequently Asked Questions about Novicap

What is Novicap's Revenue?
Novicap generates approximately $15M in annual revenue. With 113 employees, that's $130,000 per employee.
What does Novicap do?
Novicap ofrece soluciones de financiación y optimización del circulante, impulsando el crecimiento de las empresas a través de tecnología financiera.
How fast is Novicap growing?
Novicap employee count has changed by -9% year over year.
What technologies does Novicap use?
Novicap uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Novicap's competitors?
Novicap's main competitors include Payoneer, Higher Pixels, Quicken, TopNotepad, CaseWare International. These companies operate in similar markets and compete for the same customer base.
What do customers think of Novicap?
Novicap has a Trustpilot score of 4.5 out of 5 (4 stars) based on 23 customer reviews.

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How to contact Novicap?

What are Novicap's key pages?

Export novicap.com Data

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About novicap.com

Novicap ofrece soluciones de financiación y optimización del circulante, impulsando el crecimiento de las empresas a través de tecnología financiera.

Company Overview

novicap.com
Website
science_and_education
Industry
#824,058
Global Rank
36.2K
Monthly Visitors
25
Technologies
18+
Employees

novicap.com Key Pages

Contact novicap.com

Technology Stack

novicap.com uses 25 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

Complianz

Traffic & Audience

36.2K
Monthly Visits
46%
Bounce Rate
2.0
Pages/Visit
0:34
Avg. Duration

novicap.com receives approximately 36.2K monthly visitors and ranks #824,058 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.

The majority of novicap.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is novicap.com?
Novicap ofrece soluciones de financiación y optimización del circulante, impulsando el crecimiento de las empresas a través de tecnología financiera.
What technologies does novicap.com use?
novicap.com uses 25 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact novicap.com?
You can contact novicap.com via email at [email protected] or through their contact page.
What are novicap.com's social media accounts?
novicap.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is novicap.com?
novicap.com receives approximately 36.2K monthly visitors and ranks #824,058 globally. Traffic is growing by 15.7% month-over-month.

Related Searches

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This page provides publicly available information about novicap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit novicap.com directly at https://novicap.com.